INSIGHTS SERIES

Black Friday Edition

Explore how consumer behaviour has changed in the reality of COVID-19.

2021 Black Friday Resurgence: Here or Not?

Black Friday 2021 appears to have surpassed the pitfalls of 2020 and become resurgent across all metrics.

As global and continental economies change, we’re faced with new challenges and opportunities.

As a bank committed to the sustainable development of our African continent, we partner with our clients to navigate this changing world, sharing deep insights and learnings on key sectors, many of which have been disrupted by the global pandemic.

Through the Absa Insights Series, we help our clients unlock their full growth potential through sustainable opportunities and solutions, ensuring a future for them, our planet and for generations to come.

As the playing field for consumer products and services is constantly shifting, we extract practical business insights so you can respond effortlessly at every step of your growth journey.

Related Insights

CONSUMER INSIGHTS

Understand retail’s Most Valuable Player: the customer

Navigating the vast consumer goods and services environment during a time of rapid change does not need to be daunting.

CONSUMER INSIGHTS

Is it time to reimagine Black Friday in the African context?

Consume This, CGS Monthly: Volume 3, Black Friday 2023. The latest edition of the Consume This newsletter is here and this time, we are unpacking how the relationship between African consumers and consumer events has taken a turn. 

BLACK FRIDAY

Is it time to re-imagine Black Friday in the African context?

American novelist, Herman Melville once wrote: “It is better to fail in originality than to succeed in imitation.” This quote felt apt as we review consumer habits and the annual “Black Friday” and “Cyber Monday” trade events.

INSIGHTS SERIES

Black Friday Insights 2023

The Insights Series drives impact by speaking to our knowledge, expertise, and the insights that we provide. Impact is where thinkers become doers.

CONSUMER INSIGHTS

Private education is a new investment battlefield for Africa

Astute investors and entrepreneurs are casting their eyes toward the private education market in Africa as they seek to not only unlock investment opportunities but participate in a sector which can materially address inequality on the continent.

CONSUMER INSIGHTS

Reach prime position with influencer partnerships

Consume This, CGS Monthly: Volume 3, Mar 2023. Since 2006, influencer marketing has grown to a $21.1 billion industry in 2023. Figures such as these show that brands can’t ignore the purchasing power of these types of online marketing partnerships.

CONSUMER INSIGHTS SERIES

The evolution of China-Africa lending

China has long recognised the investment potential of Africa, deepening its relationship with the Continent over the past two decades. By establishing itself as a crucial partner to Africa on trade, and as a substantial lender and investor, China has supported key projects, from infrastructure, ICT to agriculture.

CONSUMER INSIGHTS

Cards turn out to be favourites during Black Friday

Any spot-check in today’s dailies, billboards or banners on major social media sites will not miss out on adverts with bright-coloured messages that read, “Kenya’s Biggest Black Friday”, “Black Friday Sale Starts Now!”, “Black Friday Never Ends!”, “Everything Up to Half Price”.

Podcasts

Inside Kenya’s Digital Retail Boom

Black Friday and Cyber Monday SMEs are relatively new events on the Kenyan retail landscape. In our Absa Insights podcast Linda Kimani, Head of Card Payments at Absa Bank Kenya, explains how digital adoption is driving these year-end sales – and changing the face of Kenyan retail.

Podcasts

Banking on a Black Friday boost

South Africa’s retail sector is hoping for a year-end boost through the annual Black Friday sales. Will it happen? Absa CIB’s Isana Cordier, Sector Head of Consumer Goods and Services, and Chriszelle Joseph, Senior Coverage Banker, unbox the trends as we enter shopping’s silly season.

CONSUMER INSIGHTS

Consumers are spending more, but will they buy more this Black Friday?

Black Friday in 2022 might provide a fascinating insight into the state of the South African consumer as individuals begin to re-build their personal balance sheets while weighing up a global environment which is facing unprecedented social and economic upheaval.

Videos

Webinar: Changing consumer trends in a post COVID world

Head of Research, Jeff Gable and Head of Consumer Goods and Services Sector, Isana Cordier share their insights into the changing consumer trends in a post COVID world.

All sectors Absa insights series

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Hospitality

There’s no denying that the travel and Tourism industry was one of the hardest hit due to the various travel restrictions that were imposed, amongst other challenges.

Read more

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Resources and Energy Insights

A report by the International Energy Agency (IEA) shows that Africa will be the most populated region in the world by 2040, surpassing China and India. While this increase in population presents challenges for the continent, there are exciting opportunities unfolding in the resource and energy sector.

Read more

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Healthcare Insights

The ability to roll out credible, sustainable and high-volume Covid-19 vaccination programs will likely be the single biggest driver of economic recovery in Africa over the next 24 months. Economies that fail to execute on this will be left behind as global trading resumes. Africa is a net importer of goods and services, therefore with the closing of borders and a vaccination rate of < 2% of Africa’s 1.2 billion population, it will leave the continent well behind the rest of the world. The cost will be devastating. We therefore need to increase our efforts in the most collaborative way.

Read more

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Telecommunications, Media and Technology Insights

In the next part of our insights series, we’re discussing Telecommunications, Media and Technology – and how they can unlock limitless possibilities in Africa. Traditionally the provider of voice, data connectivity and mobile payments solutions, the telecommunication sector, is now using technology to build an entire ecosystem around the individual consumer.

Read more

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Enterprise and Supplier Development Insights

In the next part of the Absa Insights series we discuss Enterprise and Supplier Development across Africa. Small and medium-sized businesses are likely to lead the economic recovery on the African continent, but until they can secure a genuine foothold in corporate value chains, the sector is likely to be dominated by a handful of players who had early-mover advantage and access to finance.

Read more

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Consumer Insight Series

As the playing field for consumer products and services is constantly shifting, we extract practical business insights so you can respond effortlessly at every step of your growth journey.

Read more

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Agriculture Insight Series

With expertise in the agricultural sector, we offer our clients valuable insights at every step of their growth journey. These strategic partnerships help them unlock their full financial potential with foresight and sustainable solutions.

Read more

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