Black Friday 2024

Africa Impact Matters Series

Black Friday 2024

Black Friday, once synonymous with long queues, crowded stores, and deep discounts, seems to be losing its luster. 2023 marked a significant shift in Black Friday spending patterns compared to the previous year.

In recent years, retailers have increasingly opted to scale back on their promotional offers which has disappointed Black Friday enthusiasts. Consumers may need to adjust their expectations and explore alternative shopping strategies to find the best deals throughout the year.

Why the decline in deep discounts? Find out more through our Black Friday 2024 insights below.

What's the sentiment on either side of the sales counter ahead of Black Friday? Find out in our Absa Africa Impact Matters vodcast. 

Related Insights

CONSUMER INSIGHTS

Absa’s Merchant Spend Analytics: October 2024

In an era of accelerated change, navigating the vast consumer goods and services landscape can be daunting. This newsletter forms part of a series of reports curated by industry experts, leveraging Absa internal and global data sources, as well as local research across the consumer goods and services sector to bring you the latest insights and trends.

BLACK FRIDAY

SA Shoppers Should Brace for Fewer Black Friday Bargains

American novelist, Herman Melville once wrote: “It is better to fail in originality than to succeed in imitation.” This quote felt apt as we review consumer habits and the annual “Black Friday” and “Cyber Monday” trade events.

CONSUMER INSIGHTS

Absa’s Merchant Spend Analytics: September 2024

Is the two-pot retirement system giving consumers extra money to spend? We know the financial health of the consumer has been under strain for a prolonged period, leading to a decline in card spending and volumes. The latest Merchant Spend Analytics reports how consumers may be using a portion of their two-pot retirement system payouts to settle short-term debt and restore household spending.

CONSUMER INSIGHTS

Absa’s Merchant Spend Analytics: August 2024

Could consumer spending be on an upward trend? We are excited to share our latest Merchant Spend Analytics report. The report offers insights on consumer spending habits, derived from a vast array of card transaction data. By examining patterns and trends within this data, we have gained valuable insights into the preferences, behaviours and spending power of consumers across various categories.

CONSUMER INSIGHTS

Absa’s Merchant Spend Analytics: July 2024

Consumers are feeling the pinch! South African consumers’ financial health is under significant strain due to inflation, high interest rates and global economic challenges which have burdened them with debt. Despite a slight increase in real take-home pay for consumers, the growth is insufficient to keep up with the rising cost of living and high levels of debt.

CONSUMER INSIGHTS

Absa’s Merchant Spend Analytics: June 2024

We are pleased to share the latest Merchant Spend Analytics report. As a leading merchant acquirer, we pride ourselves on using a unique vantage point into consumer spending insights to guide your business through today’s spending trends.

Vodcast Episodes

What is shaping the retail landscape in Black Friday's crucial quarter?

What is shaping the retail landscape in Black Friday's crucial quarter? Find out in our Absa Africa Impact Matters vodcast.

A deep-dive into the data shaping Black Friday's retail landscape

Africa Impact Matters Series

Welcome to Africa: Impact Matters, a content series that brings the "Your Story Matters" promise to life by celebrating the achievements of visionary business leaders driving Africa’s growth. Through impactful stories and in-depth interviews, this series spotlights transformative projects and personal journeys that inspire and empower the continent’s future.

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BBC StoryWorks

We asked BBC StoryWorks Commercial Productions to produce a series of stories for us, showcasing inspiring stories of innovative business leaders driving growth and sustainable development across Africa. Through compelling interviews, these case studies highlight how collaboration sparks progress, featuring businesses from diverse industries to engage a Pan-African audience. From renewable energy pioneers empowering communities to tech innovators bridging digital divides, each story exemplifies the success of Africa’s business leaders.

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The Money Show (Radio 702)

This unique radio sponsorship opportunity, hosted by Stephen Grootes, highlights our commitment to supporting our clients and fostering business growth across Africa. Through this platform, we tell our clients' stories, showcasing how our strategic partnerships contribute to economic development. By addressing macro-economic trends driving investment in the continent, we connect individual success stories to broader economic shifts, emphasising Absa CIB’s role in creating a thriving investment environment in Africa.

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Gordon Institute of Business Science (GIBS)

“It’s a story written in the stars.” When Gordon Institute of Business Science (GIBS), Africa’s leading business school, made its agenda known – to build sustainable, responsible governance that has a net positive effect on the environment – we knew it was a natural fit. GIBS understands something we too recognise, champion and own: there is a cost to inaction. Known and celebrated for nurturing true business leaders, GIBS has now grown its insightful impact with an MBA programme focused on climate leadership and sustainability. It’s writing a story worth reading, and we’re here to invest in it for the long run.

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