Consumer Goods and Services

Align with a strategic partner to navigate disruption and unlock value

We combine bespoke solutions with advisory services to help you adapt to evolving trends and solve regional challenges in this vibrant sector.



R11.7 bn









Massive disruptions offer unprecedented opportunities – if you know where to look for them

The African Consumer Goods and Services sector is at a critical tipping point. It is facing unprecedented disruptions, but also significant growth opportunities – and the global pandemic has only amplified the challenges already confronting it.

Choice, speed, convenience, health, environmental impact, individualism and personalisation are all rapidly evolving factors, shaking up traditional stalwarts and making them vulnerable to digital incumbents unhindered by legacy infrastructure and its associated costs.

The opportunity in this new consumer-led world lies in how quickly corporates can adapt – requiring a reinvention of the sector as a whole to shape a ‘new normal’ that caters to all socio-economic groups.

At Absa CIB, we recognise that our role is far greater than simply tailoring solutions to the needs of our individual customers. We see ourselves as a strategic partner with a long-term commitment to our clients.

In leveraging data-driven insights on consumer behaviour, along with our deep knowledge and on-the-ground presence in African markets and our long-standing sector networks and relationships, we’re able to advise and support our clients to meet their operational requirements and growth ambitions.

And in the midst of the uncertainty of the global pandemic, we have further extended balance sheets, demonstrating our commitment to both the industry and our clients, as well as the long-term view we adopt in our relationships as we journey a brave new world together.

Isana Cordier

Head: Consumer Goods and Services

Latest insights

Data-driven insights on the trends impacting this evolving sector.


Understand retail’s Most Valuable Player: the customer

Navigating the vast consumer goods and services environment during a time of rapid change does not need to be daunting.


How The AfCFTA will enable digital trade

In this podcast, we explore the opportunities of the African Continental Free Trade Area’s protocol on digital trade. What will it mean for cross-border trade, and what do African businesses need to know?


The AfCFTA and Africa’s Existing Regional Economic Communities

Africa is a patchwork of independent and overlapping regional economic blocs. Rather than simplifying matters, the African Continental Free Trade Area adds an extra layer of complexity for businesses trading on the continent. In this podcast, we untangle the mess.


What Does The AfCFTA Mean For Africa?

The African Continental Free Trade Area is now active, bringing with it the promise of significantly easier intra-continental trade.


Is it time to reimagine Black Friday in the African context?

Consume This, CGS Monthly: Volume 3, Black Friday 2023. The latest edition of the Consume This newsletter is here and this time, we are unpacking how the relationship between African consumers and consumer events has taken a turn. 


Is it time to re-imagine Black Friday in the African context?

American novelist, Herman Melville once wrote: “It is better to fail in originality than to succeed in imitation.” This quote felt apt as we review consumer habits and the annual “Black Friday” and “Cyber Monday” trade events.

Subscribe to newsletter

Please enter your contact information to receive news and updates.

Full Name

Company email address

By clicking Subscribe, I confirm that I have read and accepted the Terms of Use and Privacy Statement.


Feedback from our clients

Subscribe for quarterly updates

Analysis and data-driven insights for a changing world – delivered directly to your inbox.

Rate our website

How would you rate your overall satisfaction with this website?