Absa Insights Series

Our foresight assists your business’s sustainable growth potential

We have created a platform for our sector experts to provide data driven insights that will help your business adapt and thrive in an ever-changing world.


Matching Foresight with Sustainable Possibilities

As global and continental economies change, we’re faced with new challenges and opportunities. As a bank committed to the sustainable development of our African continent, we partner with our clients to navigate this changing world, sharing deep insights and learnings on key sectors, many of which have been disrupted by the global pandemic.

Through the Absa Insights Series, we help our clients unlock their full growth potential through sustainable opportunities and solutions, ensuring a future for them, our planet and for generations to come.

With expertise in the agricultural sector, we offer our clients valuable insights at every step of their growth journey. These strategic partnerships help them unlock their full financial potential with foresight and sustainable solutions.

Roux Wildenboer, shares the biggest challenges and opportunities within the agricultural sector and how this industry is a hidden gem for economic growth on the continent.

Agriculture sector insights

Unlocking your potential with insight and sustainable solutions.

Agriculture Insights

Farmers, Ferraris and harvesting good investments in Africa

Farmers might not be driving Ferraris… yet, but there’s no doubt that Agriculture is a continental bright spot.

Agriculture Insights

Absa extends plans to grow its lending book in African markets

Agricultural markets across the continent present opportunities for growth.

Agriculture Insights

COVID-19 has further reinforced the importance of Africa’s agriculture sector

There’s a spotlight on agriculture as the coronavirus pandemic highlights critical sectors that support the continent’s ability to be self-sustainable.

Agriculture Insights

Infrastructure constraints in the business of African farming

Roux Wildenboer addresses physical infrastructure’s impact on the Agri sector and the challenges it presents

Agriculture Insights

Crop spraying drones are taking Africa into greener pastures

Absa's Roux Wildenboer explores the role technology can play in evolving the Agri sector.

Agriculture Insights

Agricultural sector to power up with renewable energy to fight food insecurity

Roux Wildenboer addresses how Absa is supporting renewable energy projects in the Agri sector.

Agriculture Insights

Absa aims to become the secondary Agri-sector market leader

Absa’s success in the secondary Agri-sector promotes businesses throughout the value chain.

All sectors Absa insights series


There’s no denying that the travel and Tourism industry was one of the hardest hit due to the various travel restrictions that were imposed, amongst other challenges.

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Resources and Energy Insights

A report by the International Energy Agency (IEA) shows that Africa will be the most populated region in the world by 2040, surpassing China and India. While this increase in population presents challenges for the continent, there are exciting opportunities unfolding in the resource and energy sector.

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Healthcare Insights

The ability to roll out credible, sustainable and high-volume Covid-19 vaccination programs will likely be the single biggest driver of economic recovery in Africa over the next 24 months. Economies that fail to execute on this will be left behind as global trading resumes. Africa is a net importer of goods and services, therefore with the closing of borders and a vaccination rate of < 2% of Africa’s 1.2 billion population, it will leave the continent well behind the rest of the world. The cost will be devastating. We therefore need to increase our efforts in the most collaborative way.

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Telecommunications, Media and Technology Insights

In the next part of our insights series, we’re discussing Telecommunications, Media and Technology – and how they can unlock limitless possibilities in Africa. Traditionally the provider of voice, data connectivity and mobile payments solutions, the telecommunication sector, is now using technology to build an entire ecosystem around the individual consumer.

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A radio telescope pointing to the sky

Enterprise and Supplier Development Insights

In the next part of the Absa Insights series we discuss Enterprise and Supplier Development across Africa. Small and medium-sized businesses are likely to lead the economic recovery on the African continent, but until they can secure a genuine foothold in corporate value chains, the sector is likely to be dominated by a handful of players who had early-mover advantage and access to finance.

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A truck and truck outlines and a sunset

Consumer Insight Series

As the playing field for consumer products and services is constantly shifting, we extract practical business insights so you can respond effortlessly at every step of your growth journey.

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Agriculture Insight Series

With expertise in the agricultural sector, we offer our clients valuable insights at every step of their growth journey. These strategic partnerships help them unlock their full financial potential with foresight and sustainable solutions.

Read more

Tractor with wind turbines in background

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