CONSUMER INSIGHTS Black Friday Series Absa | Corporate and Investment Banking > Insights and Events > Black Friday Insights Our foresight assists your business’s sustainable growth potential We have created a platform for our sector experts to provide data driven insights that will help your business adapt and thrive in an ever-changing world. SECTOR EXPERTISE To know the consumer, you must understand their behaviour. We do. Our combined bespoke solutions with advisory services help our clients adapt to evolving trends and solve regional challenges in the vibrant African Consumer Goods and Services sector. The Absa Insights Series podcast provides a platform for our thought leaders to leverage data-driven insights on consumer behaviour in African markets to advise and support our clients to meet their operational requirements and growth ambitions. Align with a strategic partner to unlock value. The bravery to imagine. That’s Africanacity. Contact us Chriszelle Joseph, Senior Coverage Banker, shares some trend analysis on Black Friday consumer behaviour and provides insights into how we support our clients and customers to gain a better understanding of the Consumer Goods and Services sector. Sector Insights Unlocking your business's potential with insight and sustainable solutions. CONSUMER INSIGHTS Is it time to reimagine Black Friday in the African context? Consume This, CGS Monthly: Volume 3, Black Friday 2023. The latest edition of the Consume This newsletter is here and this time, we are unpacking how the relationship between African consumers and consumer events has taken a turn. Read more BLACK FRIDAY Is it time to re-imagine Black Friday in the African context? American novelist, Herman Melville once wrote: “It is better to fail in originality than to succeed in imitation.” This quote felt apt as we review consumer habits and the annual “Black Friday” and “Cyber Monday” trade events. Read more INSIGHTS SERIES Black Friday Insights 2023 The Insights Series drives impact by speaking to our knowledge, expertise, and the insights that we provide. Impact is where thinkers become doers. Read more CONSUMER INSIGHTS Private education is a new investment battlefield for Africa Astute investors and entrepreneurs are casting their eyes toward the private education market in Africa as they seek to not only unlock investment opportunities but participate in a sector which can materially address inequality on the continent. Read more CONSUMER INSIGHTS Reach prime position with influencer partnerships Consume This, CGS Monthly: Volume 3, Mar 2023. Since 2006, influencer marketing has grown to a $21.1 billion industry in 2023. Figures such as these show that brands can’t ignore the purchasing power of these types of online marketing partnerships. Read more CONSUMER INSIGHTS SERIES The evolution of China-Africa lending China has long recognised the investment potential of Africa, deepening its relationship with the Continent over the past two decades. By establishing itself as a crucial partner to Africa on trade, and as a substantial lender and investor, China has supported key projects, from infrastructure, ICT to agriculture. Read more CONSUMER INSIGHTS Cards turn out to be favourites during Black Friday Any spot-check in today’s dailies, billboards or banners on major social media sites will not miss out on adverts with bright-coloured messages that read, “Kenya’s Biggest Black Friday”, “Black Friday Sale Starts Now!”, “Black Friday Never Ends!”, “Everything Up to Half Price”. Read more Podcasts Inside Kenya’s Digital Retail Boom Black Friday and Cyber Monday SMEs are relatively new events on the Kenyan retail landscape. In our Absa Insights podcast Linda Kimani, Head of Card Payments at Absa Bank Kenya, explains how digital adoption is driving these year-end sales – and changing the face of Kenyan retail. Podcasts Banking on a Black Friday boost South Africa’s retail sector is hoping for a year-end boost through the annual Black Friday sales. Will it happen? Absa CIB’s Isana Cordier, Sector Head of Consumer Goods and Services, and Chriszelle Joseph, Senior Coverage Banker, unbox the trends as we enter shopping’s silly season. CONSUMER INSIGHTS Consumers are spending more, but will they buy more this Black Friday? Black Friday in 2022 might provide a fascinating insight into the state of the South African consumer as individuals begin to re-build their personal balance sheets while weighing up a global environment which is facing unprecedented social and economic upheaval. Read more CONSUMER INSIGHTS 2021 Black Friday Resurgence: Here or Not? Black Friday 2021 appears to have surpassed the pitfalls of 2020 and become resurgent across all metrics. Read more Videos Webinar: Changing consumer trends in a post COVID world Head of Research, Jeff Gable and Head of Consumer Goods and Services Sector, Isana Cordier share their insights into the changing consumer trends in a post COVID world. We help you achieve your sector growth ambitions Our highly experienced teams of sector specialists have an in-depth understanding of the industry within which you operate. They offer sector-specific knowledge, skills and experience to help you take the lead in your industry. Learn more Experience Absa Insights 2022 All sectors Absa insights series View all HospitalityOur foresight assists your business’s sustainable growth potential. We have created a platform for our sector experts to provide data-driven insights that will help your business adapt and thrive in an ever-changing world. Read more Consumer Goods and ServicesTo know the consumer, you must understand their behaviour. We do. Our combined bespoke solutions with advisory services help our clients adapt to evolving trends and solve regional challenges in the vibrant African Consumer Goods and Services sector. Read more ESDTo grow the corporates of tomorrow, you need to nurture Small and Medium Enterprises. We do. Our vast array of knowledge in Enterprise and Supplier Development enables us to unlock access for Africa’s small businesses. Read more NBFISmall lenders and microfinancers have a huge role to play in shaping the African continent’s economy. We have unique insights to unlock Africa’s economic potential. Read more AgricultureThere’s no denying that the travel and Tourism industry was one of the hardest hit due to the various travel restrictions that were imposed, amongst other challenges. Read more HospitalityThere’s no denying that the travel and Tourism industry was one of the hardest hit due to the various travel restrictions that were imposed, amongst other challenges. Read more Let us contact you Our representatives will get back to you in 3 working days Contact Form Share your details with us and a banking expert will get in touch you at your convenience. CONTACT INFORMATION Name Surname Job title Company name Company e-mail address Contact number (with country code) Are you an existing Absa client? Yes No I would like to sign up for marketing communications from Absa CIB Continue By clicking Continue, I confirm that I have read and accepted the Terms of Use and Privacy Statement. Contact us 0860 500 703 +27 (0) 10 211 3117 rsc.corpprc@absa.co.za Subscribe for quarterly updates Analysis and data-driven insights for a changing world – delivered directly to your inbox. 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