PODCAST | 24 NOVEMBER 2022

Inside Kenya’s
Digital Retail Boom

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Consumer Insights Series | Episode 8

Black Friday and Cyber Monday SMEs are relatively new events on the Kenyan retail landscape. In our Absa Insights podcast Linda Kimani, Head of Card Payments at Absa Bank Kenya, explains how digital adoption is driving these year-end sales – and changing the face of Kenyan retail.

Featured guest
  • Linda Kimani, Head of Card Payments at Absa Bank Kenya