Insights Series 2023

Black Friday Insights

Our foresight assists your business' sustainable growth potential

We understand that expert insights create great impact when actioned with collaboration, one sector at a time.

SECTOR EXPERTISE

The ripple impact of action-led insights

The Insights Series drives impact by speaking to our knowledge, expertise, and the insights that we provide. Impact is where thinkers become doers. Where insights become actions. Practical actions that lead to the success of our client's business. Get to know the African continent and its inner workings like never before.

Is it time to re-imagine Black Friday in the African context?

Sector Insights

Unlocking your business's potential with insight and sustainable solutions.

CONSUMER INSIGHTS

Absa’s Merchant Spend Analytics: June 2024

We are pleased to share the latest Merchant Spend Analytics report. As a leading merchant acquirer, we pride ourselves on using a unique vantage point into consumer spending insights to guide your business through today’s spending trends.

CONSUMER INSIGHTS

Understand retail’s Most Valuable Player: the customer

Navigating the vast consumer goods and services environment during a time of rapid change does not need to be daunting.

CONSUMER INSIGHTS

Is it time to reimagine Black Friday in the African context?

Consume This, CGS Monthly: Volume 3, Black Friday 2023. The latest edition of the Consume This newsletter is here and this time, we are unpacking how the relationship between African consumers and consumer events has taken a turn. 

BLACK FRIDAY

Is it time to re-imagine Black Friday in the African context?

American novelist, Herman Melville once wrote: “It is better to fail in originality than to succeed in imitation.” This quote felt apt as we review consumer habits and the annual “Black Friday” and “Cyber Monday” trade events.

INSIGHTS SERIES

Black Friday Insights 2023

The Insights Series drives impact by speaking to our knowledge, expertise, and the insights that we provide. Impact is where thinkers become doers.

CONSUMER INSIGHTS

Private education is a new investment battlefield for Africa

Astute investors and entrepreneurs are casting their eyes toward the private education market in Africa as they seek to not only unlock investment opportunities but participate in a sector which can materially address inequality on the continent.

CONSUMER INSIGHTS

Reach prime position with influencer partnerships

Consume This, CGS Monthly: Volume 3, Mar 2023. Since 2006, influencer marketing has grown to a $21.1 billion industry in 2023. Figures such as these show that brands can’t ignore the purchasing power of these types of online marketing partnerships.

CONSUMER INSIGHTS SERIES

The evolution of China-Africa lending

China has long recognised the investment potential of Africa, deepening its relationship with the Continent over the past two decades. By establishing itself as a crucial partner to Africa on trade, and as a substantial lender and investor, China has supported key projects, from infrastructure, ICT to agriculture.

CONSUMER INSIGHTS

Cards turn out to be favourites during Black Friday

Any spot-check in today’s dailies, billboards or banners on major social media sites will not miss out on adverts with bright-coloured messages that read, “Kenya’s Biggest Black Friday”, “Black Friday Sale Starts Now!”, “Black Friday Never Ends!”, “Everything Up to Half Price”.

Podcasts

Inside Kenya’s Digital Retail Boom

Black Friday and Cyber Monday SMEs are relatively new events on the Kenyan retail landscape. In our Absa Insights podcast Linda Kimani, Head of Card Payments at Absa Bank Kenya, explains how digital adoption is driving these year-end sales – and changing the face of Kenyan retail.

Podcasts

Banking on a Black Friday boost

South Africa’s retail sector is hoping for a year-end boost through the annual Black Friday sales. Will it happen? Absa CIB’s Isana Cordier, Sector Head of Consumer Goods and Services, and Chriszelle Joseph, Senior Coverage Banker, unbox the trends as we enter shopping’s silly season.

CONSUMER INSIGHTS

Consumers are spending more, but will they buy more this Black Friday?

Black Friday in 2022 might provide a fascinating insight into the state of the South African consumer as individuals begin to re-build their personal balance sheets while weighing up a global environment which is facing unprecedented social and economic upheaval.

All sectors Absa insights series

Hospitality

Our foresight assists your business’s sustainable growth potential. We have created a platform for our sector experts to provide data-driven insights that will help your business adapt and thrive in an ever-changing world.

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Consumer Goods and Services

To know the consumer, you must understand their behaviour. We do. Our combined bespoke solutions with advisory services help our clients adapt to evolving trends and solve regional challenges in the vibrant African Consumer Goods and Services sector.

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ESD

To grow the corporates of tomorrow, you need to nurture Small and Medium Enterprises. We do. Our vast array of knowledge in Enterprise and Supplier Development enables us to unlock access for Africa’s small businesses.

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NBFI

Small lenders and microfinancers have a huge role to play in shaping the African continent’s economy. We have unique insights to unlock Africa’s economic potential.

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Agriculture

There’s no denying that the travel and Tourism industry was one of the hardest hit due to the various travel restrictions that were imposed, amongst other challenges.

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Top view of an airport track

Hospitality

There’s no denying that the travel and Tourism industry was one of the hardest hit due to the various travel restrictions that were imposed, amongst other challenges.

Read more

Top view of an airport track

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