Absa Insights Series

Our foresight assists your business’s sustainable growth potential

We have created a platform for our sector experts to provide data driven insights that will help your business adapt and thrive in an ever-changing world.


To cultivate business growth, you need to understand the consumer. We do.

As one of the largest funders of agricultural projects in sub-Saharan Africa, we are fortunate enough to have access to some of the most sophisticated farmers and agri-processing professionals on the continent. Couple this with the fact that we are one of the largest card issuers in South Africa and have access to data-rich consumer insights; we are uniquely positioned to track the journey of agriculture projects from farm to fork.

In 2022 there are certain major trends to look out for in the agriculture, consumer goods and services sectors that our experts, Isana Cordier, Sector Head: Consumer Goods and Services and Roux Wildenboer, Sector Head: Agriculture, will be delving into during the Agriculture Series.

Read our latest thought leadership article below, as well as an array of other insightful content.

The bravery to imagine. That’s Africanacity.

Our Head of Agriculture, Roux Wildenboer, shares some insight into the challenges and opportunities in the agricultural and consumer goods sector in the African continent.

Sector Insights

Unlocking your business's potential with insight and sustainable solutions.

2021 Agriculture Insights

Farmers, Ferraris and harvesting good investments in Africa

Farmers might not be driving Ferraris… yet, but there’s no doubt that Agriculture is a continental bright spot.

2020 Agriculture Insights

Absa extends plans to grow its lending book in African markets

Agricultural markets across the continent present opportunities for growth.

2020 Agriculture Insights

COVID-19 has further reinforced the importance of Africa’s agriculture sector

There’s a spotlight on agriculture as the coronavirus pandemic highlights critical sectors that support the continent’s ability to be self-sustainable.

2019 Agriculture Insights

Infrastructure constraints in the business of African farming

Roux Wildenboer addresses physical infrastructure’s impact on the Agri sector and the challenges it presents

2019 Agriculture Insights

Crop spraying drones are taking Africa into greener pastures

Absa's Roux Wildenboer explores the role technology can play in evolving the Agri sector.

2019 Agriculture Insights

Agricultural sector to power up with renewable energy to fight food insecurity

Roux Wildenboer addresses how Absa is supporting renewable energy projects in the Agri sector.

2019 Agriculture Insights

Absa aims to become the secondary Agri-sector market leader

Absa’s success in the secondary Agri-sector promotes businesses throughout the value chain.

All sectors Absa insights series


Small lenders and microfinancers have a huge role to play in shaping the African continent’s economy. We have unique insights to unlock Africa’s economic potential.

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There’s no denying that the travel and Tourism industry was one of the hardest hit due to the various travel restrictions that were imposed, amongst other challenges.

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There’s no denying that the travel and Tourism industry was one of the hardest hit due to the various travel restrictions that were imposed, amongst other challenges.

Read more

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