AGRICULTURE INSIGHTS Absa Insights Series Absa | Corporate and Investment Banking > Insights and Events > Agriculture Insights Our foresight assists your business’s sustainable growth potential We have created a platform for our sector experts to provide data driven insights that will help your business adapt and thrive in an ever-changing world. SECTOR EXPERTISE To cultivate business growth, you need to understand the consumer. We do. As one of the largest funders of agricultural projects in sub-Saharan Africa, we are fortunate enough to have access to some of the most sophisticated farmers and agri-processing professionals on the continent. Couple this with the fact that we are one of the largest card issuers in South Africa and have access to data-rich consumer insights; we are uniquely positioned to track the journey of agriculture projects from farm to fork. In 2022 there are certain major trends to look out for in the agriculture, consumer goods and services sectors that our experts, Isana Cordier, Sector Head: Consumer Goods and Services and Roux Wildenboer, Sector Head: Agriculture, will be delving into during the Agriculture Series. Read our latest thought leadership article below, as well as an array of other insightful content. The bravery to imagine. That’s Africanacity. Contact us Our Head of Agriculture, Roux Wildenboer, shares some insight into the challenges and opportunities in the agricultural and consumer goods sector in the African continent. Latest Podcasts Episode 04 Roux Wildenboer Sector Head for Agriculture Absa Group Agriculture Insights Identifying Opportunities in the Crisis Agriculture makes up nearly a quarter of Sub-Saharan Africa’s GDP, yet its full potential remains massively untapped. Roux Wildenboer, Sector Head for Agriculture at the Absa Group, explores the opportunities in the sector in our Absa Insights podcast. Listen now Episode 03 Wandile Sihlobo Chief Economist at the Agricultural Business Chamber of South Africa Absa Group Agriculture Insights As global food prices soar, Africa's agriculture sector is yet to benefit Listen to Wandile Sihlobo, Chief Economist at the Agricultural Business Chamber of South Africa as he explains how Agriculture is one of this century’s great opportunities for the continent, yet most of our fertile land is under-utilised Listen now Episode 02 Roux Wildenboer Sector Head for Agriculture Absa Group Agriculture Insights The Agricultural sector: the bright spot for a fruitful future Listen to Roux, Head: Agriculture, as he predicts why farmers (and not bankers) could be the next group driving Ferraris and Lamborghinis, thanks to Africa's rich Agriculture sector. Listen now Load More × Sector Insights Unlocking your business's potential with insight and sustainable solutions. 2021 Agriculture Insights Farmers, Ferraris and harvesting good investments in Africa Farmers might not be driving Ferraris… yet, but there’s no doubt that Agriculture is a continental bright spot. Read more 2020 Agriculture Insights Absa extends plans to grow its lending book in African markets Agricultural markets across the continent present opportunities for growth. Read more 2020 Agriculture Insights COVID-19 has further reinforced the importance of Africa’s agriculture sector There’s a spotlight on agriculture as the coronavirus pandemic highlights critical sectors that support the continent’s ability to be self-sustainable. Read more 2019 Agriculture Insights Infrastructure constraints in the business of African farming Roux Wildenboer addresses physical infrastructure’s impact on the Agri sector and the challenges it presents 2019 Agriculture Insights Crop spraying drones are taking Africa into greener pastures Absa's Roux Wildenboer explores the role technology can play in evolving the Agri sector. 2019 Agriculture Insights Agricultural sector to power up with renewable energy to fight food insecurity Roux Wildenboer addresses how Absa is supporting renewable energy projects in the Agri sector. 2019 Agriculture Insights Absa aims to become the secondary Agri-sector market leader Absa’s success in the secondary Agri-sector promotes businesses throughout the value chain. Read more We help you achieve your sector growth ambitions Our highly experienced teams of sector specialists have an in-depth understanding of the industry within which you operate. They offer sector-specific knowledge, skills and experience to help you take the lead in your industry. Learn more Experience Absa Insights 2022 All sectors Absa insights series View all NBFISmall lenders and microfinancers have a huge role to play in shaping the African continent’s economy. We have unique insights to unlock Africa’s economic potential. Read more AgricultureThere’s no denying that the travel and Tourism industry was one of the hardest hit due to the various travel restrictions that were imposed, amongst other challenges. Read more HospitalityThere’s no denying that the travel and Tourism industry was one of the hardest hit due to the various travel restrictions that were imposed, amongst other challenges. 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