Absa | Corporate and Investment Banking > Invested in your story

At Absa CIB, we are redefining client relationships with our brand ethos, "Invested in Your Story." We go beyond traditional banking to become strategic partners, deeply understanding your unique needs and ambitions. This approach reflects our commitment to co-creating tailored solutions that empower your success at every step.

Our Promise

Let us co-partner in advancing your success story.

We are for the rough terrain, for every victory and every test. We are for the little and the big moments that change the world. Because your story matters.

Africa: Impact Matters

Welcome to Africa: Impact Matters, a content series that brings the "Your Story Matters" promise to life by celebrating the achievements of visionary business leaders driving Africa’s growth. Through impactful stories and in-depth interviews, this series spotlights transformative projects and personal journeys that inspire and empower the continent’s future.

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BBC StoryWorks

We asked BBC StoryWorks Commercial Productions to produce a series of stories for us, showcasing inspiring stories of innovative business leaders driving growth and sustainable development across Africa. Through compelling interviews, these case studies highlight how collaboration sparks progress, featuring businesses from diverse industries to engage a Pan-African audience. From renewable energy pioneers empowering communities to tech innovators bridging digital divides, each story exemplifies the success of Africa’s business leaders.

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The Money Show (Radio 702)

This unique radio sponsorship opportunity, hosted by Stephen Grootes, highlights our commitment to supporting our clients and fostering business growth across Africa. Through this platform, we tell our clients' stories, showcasing how our strategic partnerships contribute to economic development. By addressing macro-economic trends driving investment in the continent, we connect individual success stories to broader economic shifts, emphasising Absa CIB’s role in creating a thriving investment environment in Africa.

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Gordon Institute of Business Science (GIBS)

“It’s a story written in the stars.” When Gordon Institute of Business Science (GIBS), Africa’s leading business school, made its agenda known – to build sustainable, responsible governance that has a net positive effect on the environment – we knew it was a natural fit. GIBS understands something we too recognise, champion and own: there is a cost to inaction. Known and celebrated for nurturing true business leaders, GIBS has now grown its insightful impact with an MBA programme focused on climate leadership and sustainability. It’s writing a story worth reading, and we’re here to invest in it for the long run.

Podcasts

Our Solutions

Our range of tailored financial solutions supports and enhances your business operations internationally.

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Trade Finance

Mitigate trade risks, ensure payment security and maximise your working capital. Regardless of the complexity of your business, we help you manage the risks involved in trade through our specialised finance and guarantee solutions that ensure payment and even out cash flow.

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FX Risk Mitigation

Access foreign exchange for all your business requirements.Our team of experts understand the risks associated with trading in the foreign exchange market. We can provide solutions and help your business manage the risks associated with international payments in foreign currency for goods and services across borders.

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Cash Management

Our in-depth understanding of the African continent; its regulatory framework, transactional landscape, payments and settlements infrastructure guarantees you access award winning expertise and tailored cash management solutions to optimize your business operations. We understand how to navigate complexity, while delivering seamless Pan African solutions.

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Prominent Events

These events empower us to explore new opportunities, drive progress and connect with industry leaders.

EVENTS

Bonds, Loans & ESG Capital Markets Africa 2025

At Absa, our commitment to innovation and expertise enables us to provide best-in-class capital solutions that drive sustainability while fostering Africa’s economic growth. As proud sponsors of Bonds, Loans and ESG Africa 2025, taking place on March 25–26 in Cape Town, we are dedicated to advancing conversations that strengthen Africa’s debt markets through sustainable practices—delivering impact beyond financial results.

EVENTS

GTR Africa 2025

The future of African trade is being shaped by today’s conversations. As a proud sponsor of GTR Africa Cape Town 2025, we are at the forefront of these discussions.

EVENTS

HedgeNews Africa Symposium 2025

Now in its 16th year, the symposium will illuminate South Africa’s hedge fund industry, leveraging key industry players’ insights to guide unique solutions for sustainable returns.