Trade Tech Europe 2025: 13 – 15 May Connecting you to Africa’s opportunities Absa | Corporate and Investment Banking > Insights and Events > TradeTech Europe 2025 13 – 15 May 2025 Trade Tech Europe 2025 If you're looking for a digitally-led African banking partner with the swift trading capabilities and innovative solutions required to unlock opportunities across the continent and the globe, look no further. With our unique Pan-African approach and unrivalled expertise across target sectors within Africa, we're committed to unlocking sustainable growth for our clients, our country, and our continent. Absa Electronic Trading has an excellent electronic trading team that allows the world to access African markets. We have locally and internationally based support with dedicated programmers to offer clients bespoke solutions, including: Seamless global market DMA access with both FIX and native exchange connectivity Proprietary ultra-low latency FPGA-based solutions African market structure experts Advanced in-house algorithmic execution suite with Smart Order Routing capabilities Transition management business with Transition Cost Analysis reporting As a proud sponsor, we look forward to engaging conversations with key industry players and sharing how Absa can be your electronic trading partner across the African continent. That’s how we are invested in your story. Visit us at stand 48 at the Palais des Congrès de Paris or Contact us directly. Merlin Rajah Chris Edwards Cameron Ashton Brian Kourie Merlin Rajah, Head: Equities Electronic Product, talks about the importance of attending the Trade Tech Europe Conference. Meet the team We’re committed to creating partnerships to unlock and grow sustainable trading opportunities across the continent and globally. Quintus Kilbourn Head: Equities Chris Edwards Head: Prime Services, Index & ETF Merlin Rajah Head: Equities Electronic Product Brian Kourie Head: Equity Sales Trading Cameron Ashton Head: Electronic Product Strategy Sarshnee Pather Prime Services: Client Coverage William Lynch Senior Specialist Trader, Absa Global Markets UK Rufaro Mapanda Head: Equities Trading Ruth Seema Equities Electronic Trader Lethabo Mokoena Junior Electronic Sales Trader Join our panel discussions at the Trade Tech Europe Conference Chris Edwards Chris Edwards, Head: Prime Services, Index and ETF Track C: Developments in Emerging Markets: - 15.40- 16.10 Examining opportunities in MENA: What are the latest developments in market structure and execution services that are driving trading efficiencies and reducing costs? Related Articles Unlocking your organisation’s potential with insight and sustainable solutions RISK MANAGEMENT South Africa is high on the list for Global HFT Firms High-Frequency Trading Firms Eye South Africa: What’s Driving the Shift? So, what exactly are High-Frequency Trading (HFT) firms, and why have they become critical to today’s financial ecosystem? Read more FINTECH Africa’s Tech Sector is Powering Up in 2025 Even in the harshest environments, growth can flourish in unexpected ways. While there was little that could be deemed positive during the early days of the pandemic, for Africa’s tech ecosystem, this challenging period unexpectedly spurred extraordinary development. Read more TELECOMS INSIGHTS How technology is weaving African markets into the global fabric Merlin Rajah, Head of Equities Electronic Product at Absa CIB believes that technological integration is key to allowing the world to access Africa’s trading market – helping to break down barriers to entry and unlock important investment opportunities. Read more TELECOMS INSIGHTS Driving a Sustainable Digital Revolution For Africa’s tomorrow Sub-Saharan Africa stands at the brink of a digital revolution, where telecommunications and technology are poised to be the driving forces behind sustainable socio-economic development. With a youthful population and vast economic opportunities, the region is embracing digital transformation as a pathway to inclusive growth and prosperity. Read more TELECOMS INSIGHTS The quiet technology revolution in South African trading Merlin Rajah, Head of Equities Electronic Product at Absa Corporate and Investment Banking believes that South Africa is the most exciting emerging market for electronic trading right now – as he explains the vital connection between the right tech and international investment. Read more TELECOMS INSIGHTS How telecommunication companies are using technology in agriculture and healthcare in Africa Connected phones can save lives and secure food. Prasanna Nana provides her thoughts on how telecommunication companies are aiding the Agriculture and Healthcare sector in Africa. Read more Download our Electronic Trading brochure Unlocking your potential with insight and sustainable solutions. Electronic Trading Brochure 2025 Download Brochure Electronic Trading Brochure 2024 Download Brochure