ABSA INSIGHTS SERIES | 30 OCTOBER 2020
Consumer goods sector: How the next 5 years may play out
Isana Cordier provides consumer behavior data and insights on Black Friday and Cyber Monday for the unique year of 2020
Covid-19 has changed the consumer goods sector. Some changes will reverse, but others are permanent and may even accelerate.
Along with the pandemic, the future of the consumer goods sector has arrived with bang.
Consumer spending is holding up, but behaviour has changed – perhaps permanently, especially the move online.