CONSUMER INSIGHTS | MAY 2024 Understand retail’s Most Valuable Player: the customer Absa | Corporate and Investment Banking > Insights and Events > Understand retail’s Most Valuable Player: the customer SHARE Consume This, CGS Monthly: Volume 4 Navigating the vast consumer goods and services environment during a time of rapid change does not need to be daunting. It is no secret that in the Consumer Goods and Services (CGS) sector, campaigns employ storytelling as an effective strategy to grab consumers' attention and establish a bond with the brand. We know it might be intimidating to navigate the CGS environment in a period of fast change. Worry not… we are here to collaborate with you on the journey to understanding customers. Your browser does not support the video tag. To provide you with the most recent information and trends, we will publish a series of reports carefully curated by our industry experts. Get ready to learn about local and global insights influencing everything from building and hardware to food, clothing, health, and beauty one article at a time. Read the latest newsletter Download latest Absa Merchant Spend Analytics Report Download March 2024 Absa Merchant Spend Analytics Report Download Feb 2024 Absa Merchant Spend Analytics Report https://cib.absa.africa/wp-content/uploads/2020/07/file_example_MP3_700KB.mp3 Related Articles CONSUMER INSIGHTS Absa’s Merchant Spend Analytics: July 2024 Consumers are feeling the pinch! South African consumers’ financial health is under significant strain due to inflation, high interest rates and global economic challenges which have burdened them with debt. Despite a slight increase in real take-home pay for consumers, the growth is insufficient to keep up with the rising cost of living and high levels of debt. Read more CONSUMER INSIGHTS Absa’s Merchant Spend Analytics: June 2024 We are pleased to share the latest Merchant Spend Analytics report. As a leading merchant acquirer, we pride ourselves on using a unique vantage point into consumer spending insights to guide your business through today’s spending trends. Read more Podcasts How The AfCFTA will enable digital trade In this podcast, we explore the opportunities of the African Continental Free Trade Area’s protocol on digital trade. What will it mean for cross-border trade, and what do African businesses need to know?
