CONSUMER INSIGHTS | MAY 2024

Understand retail’s
Most Valuable Player:
the customer

Absa | Corporate and Investment Banking > Insights and Events > Understand retail’s Most Valuable Player: the customer
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Consume This, CGS Monthly: Volume 4

Navigating the vast consumer goods and services environment during a time of rapid change does not need to be daunting.

It is no secret that in the Consumer Goods and Services (CGS) sector, campaigns employ storytelling as an effective strategy to grab consumers' attention and establish a bond with the brand. We know it might be intimidating to navigate the CGS environment in a period of fast change. Worry not… we are here to collaborate with you on the journey to understanding customers.

To provide you with the most recent information and trends, we will publish a series of reports carefully curated by our industry experts. Get ready to learn about local and global insights influencing everything from building and hardware to food, clothing, health, and beauty one article at a time.

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