CONSUMER INSIGHTS | MAY 2024 Understand retail’s Most Valuable Player: the customer Absa | Corporate and Investment Banking > Insights and Events > Understand retail’s Most Valuable Player: the customer SHARE Consume This, CGS Monthly: Volume 4 Navigating the vast consumer goods and services environment during a time of rapid change does not need to be daunting. It is no secret that in the Consumer Goods and Services (CGS) sector, campaigns employ storytelling as an effective strategy to grab consumers' attention and establish a bond with the brand. We know it might be intimidating to navigate the CGS environment in a period of fast change. Worry not… we are here to collaborate with you on the journey to understanding customers. Your browser does not support the video tag. To provide you with the most recent information and trends, we will publish a series of reports carefully curated by our industry experts. Get ready to learn about local and global insights influencing everything from building and hardware to food, clothing, health, and beauty one article at a time. Read the latest newsletter Download latest Absa Merchant Spend Analytics Report Download March 2024 Absa Merchant Spend Analytics Report Download Feb 2024 Absa Merchant Spend Analytics Report https://cib.absa.africa/wp-content/uploads/2020/07/file_example_MP3_700KB.mp3 Related Articles Podcasts How The AfCFTA will enable digital trade In this podcast, we explore the opportunities of the African Continental Free Trade Area’s protocol on digital trade. What will it mean for cross-border trade, and what do African businesses need to know? Podcasts The AfCFTA and Africa’s Existing Regional Economic Communities Africa is a patchwork of independent and overlapping regional economic blocs. Rather than simplifying matters, the African Continental Free Trade Area adds an extra layer of complexity for businesses trading on the continent. In this podcast, we untangle the mess. Podcasts What Does The AfCFTA Mean For Africa? The African Continental Free Trade Area is now active, bringing with it the promise of significantly easier intra-continental trade.
