CONSUMER INSIGHTS | MAY 2024 Understand retail’s Most Valuable Player: the customer Absa | Corporate and Investment Banking > Insights and Events > Understand retail’s Most Valuable Player: the customer SHARE Consume This, CGS Monthly: Volume 4 Navigating the vast consumer goods and services environment during a time of rapid change does not need to be daunting. It is no secret that in the Consumer Goods and Services (CGS) sector, campaigns employ storytelling as an effective strategy to grab consumers' attention and establish a bond with the brand. We know it might be intimidating to navigate the CGS environment in a period of fast change. Worry not… we are here to collaborate with you on the journey to understanding customers. Your browser does not support the video tag. To provide you with the most recent information and trends, we will publish a series of reports carefully curated by our industry experts. Get ready to learn about local and global insights influencing everything from building and hardware to food, clothing, health, and beauty one article at a time. Read the latest newsletter Download latest Absa Merchant Spend Analytics Report Download March 2024 Absa Merchant Spend Analytics Report Download Feb 2024 Absa Merchant Spend Analytics Report https://cib.absa.africa/wp-content/uploads/2020/07/file_example_MP3_700KB.mp3 Related Articles CONSUMER INSIGHTS Absa’s Merchant Spend Analytics: November 2024 While Black Friday 2024 marked a modest improvement over the previous year’s dismal performance, it fell short of the double-digit growth achieved in 2022. The post-payday boost contributed to a rise in overall card spending from 3% to 6% during Black Friday 2024, despite a slight softening in transaction volumes. Read more CONSUMER INSIGHTS Absa’s Merchant Spend Analytics: October 2024 Consume This, CGS Monthly: Volume 10. After a dip in September, card spending and transaction volumes rebounded strongly in October. This uptick can be attributed to factors such as the recent 2-pot retirement reform and overall economic improvement. This positive trend is particularly promising for this Black Friday, Cyber Monday and upcoming Festive Season. Read more CONSUMER INSIGHTS Absa’s Merchant Spend Analytics: October 2024 In an era of accelerated change, navigating the vast consumer goods and services landscape can be daunting. This newsletter forms part of a series of reports curated by industry experts, leveraging Absa internal and global data sources, as well as local research across the consumer goods and services sector to bring you the latest insights and trends. Read more
