CONSUMER INSIGHTS | 6 JUNE 2019 Targeting individual customers and predicting their future Absa | Corporate and Investment Banking > Insights and Events > Targeting individual customers and predicting their future SHARE Superbalist Co-CEO Luke Jedeikin reveals the future of targeted marketing In this instalment of the 2019 Absa Insights Series, Superbalist co-CEO Luke Jedeikin discusses the ins and outs of programmatic marketing in a panel discussion led by Google’s Linah Maigurira. Video highlights: Through data and digital traffic, programmatic advertising can reveal a brand’s most valuable customers – and they might not fit the traditional definition or expectation. Programmatic Targeting is based on a consumer’s buying behaviour instead of traditional demographics. It is a reasonably cost-effective way of determining who your customers are and where you will see the highest returns on marketing efforts and spend. https://cib.absa.africa/wp-content/uploads/2020/07/file_example_MP3_700KB.mp3 Related Articles CONSUMER INSIGHTS The top consumer goods trends shaping Africa Consume This, CGS Monthly: Volume 2, Issue 4. The Consumer Goods and Services Sector has been navigating unprecedented change for the past two years. Read more CONSUMER INSIGHTS 2021 Black Friday Resurgence: Here or Not? Black Friday 2021 appears to have surpassed the pitfalls of 2020 and become resurgent across all metrics. Read more Videos Webinar: Changing consumer trends in a post COVID world Head of Research, Jeff Gable and Head of Consumer Goods and Services Sector, Isana Cordier share their insights into the changing consumer trends in a post COVID world.
