CONSUMER INSIGHTS | 6 JUNE 2019

Targeting individual customers
and predicting their future

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Superbalist Co-CEO Luke Jedeikin reveals the future of targeted marketing

In this instalment of the 2019 Absa Insights Series, Superbalist co-CEO Luke Jedeikin discusses the ins and outs of programmatic marketing in a panel discussion led by Google’s Linah Maigurira.

Video highlights:

  • Through data and digital traffic, programmatic advertising can reveal a brand’s most valuable customers – and they might not fit the traditional definition or expectation.
  • Programmatic Targeting is based on a consumer’s buying behaviour instead of traditional demographics.
  • It is a reasonably cost-effective way of determining who your customers are and where you will see the highest returns on marketing efforts and spend.

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