CONSUMER INSIGHTS | 6 JUNE 2019 Targeting individual customers and predicting their future Absa | Corporate and Investment Banking > Insights and Events > Targeting individual customers and predicting their future SHARE Superbalist Co-CEO Luke Jedeikin reveals the future of targeted marketing https://youtu.be/C6l30FUw8vM In this instalment of the 2019 Absa Insights Series, Superbalist co-CEO Luke Jedeikin discusses the ins and outs of programmatic marketing in a panel discussion led by Google’s Linah Maigurira. Video highlights: Through data and digital traffic, programmatic advertising can reveal a brand’s most valuable customers – and they might not fit the traditional definition or expectation. Programmatic Targeting is based on a consumer’s buying behaviour instead of traditional demographics. It is a reasonably cost-effective way of determining who your customers are and where you will see the highest returns on marketing efforts and spend. https://cib.absa.africa/wp-content/uploads/2020/07/file_example_MP3_700KB.mp3 Related Articles CONSUMER INSIGHTS Absa’s Merchant Spend Analytics: November 2024 While Black Friday 2024 marked a modest improvement over the previous year’s dismal performance, it fell short of the double-digit growth achieved in 2022. The post-payday boost contributed to a rise in overall card spending from 3% to 6% during Black Friday 2024, despite a slight softening in transaction volumes. Read more CONSUMER INSIGHTS Absa’s Merchant Spend Analytics: October 2024 Consume This, CGS Monthly: Volume 10. After a dip in September, card spending and transaction volumes rebounded strongly in October. This uptick can be attributed to factors such as the recent 2-pot retirement reform and overall economic improvement. This positive trend is particularly promising for this Black Friday, Cyber Monday and upcoming Festive Season. Read more CONSUMER INSIGHTS Absa’s Merchant Spend Analytics: October 2024 In an era of accelerated change, navigating the vast consumer goods and services landscape can be daunting. This newsletter forms part of a series of reports curated by industry experts, leveraging Absa internal and global data sources, as well as local research across the consumer goods and services sector to bring you the latest insights and trends. Read more