CONSUMER INSIGHTS | 6 JUNE 2019 Targeting individual customers and predicting their future Absa | Corporate and Investment Banking > Insights and Events > Targeting individual customers and predicting their future SHARE Superbalist Co-CEO Luke Jedeikin reveals the future of targeted marketing In this instalment of the 2019 Absa Insights Series, Superbalist co-CEO Luke Jedeikin discusses the ins and outs of programmatic marketing in a panel discussion led by Google’s Linah Maigurira. Video highlights: Through data and digital traffic, programmatic advertising can reveal a brand’s most valuable customers – and they might not fit the traditional definition or expectation. Programmatic Targeting is based on a consumer’s buying behaviour instead of traditional demographics. It is a reasonably cost-effective way of determining who your customers are and where you will see the highest returns on marketing efforts and spend. https://cib.absa.africa/wp-content/uploads/2020/07/file_example_MP3_700KB.mp3 Related Articles CONSUMER INSIGHTS Reach prime position with influencer partnerships Consume This, CGS Monthly: Volume 3, Mar 2023. Since 2006, influencer marketing has grown to a $21.1 billion industry in 2023. Figures such as these show that brands can’t ignore the purchasing power of these types of online marketing partnerships. Read more CONSUMER INSIGHTS A new chapter in digital literacy and technology-driven education Consume This, CGS Monthly: Volume 3 – Feb 2023. If impactful findings and unique insights into the complex world of South Africa’s consumer goods and services sector are of value to you, look no further than the Consume This newsletter. Read more CONSUMER INSIGHTS Retail Insights: from businesses in the dark to festive season lights Consume This, Volume 3 – Jan 2023. In this Consume This edition, we explore some of the challenges that large retail chains have experienced in the article Load-shedding: the new normal? Read more
