CONSUMER INSIGHTS | 6 JUNE 2019 Targeting individual customers and predicting their future Absa | Corporate and Investment Banking > Insights and Events > Targeting individual customers and predicting their future SHARE Superbalist Co-CEO Luke Jedeikin reveals the future of targeted marketing https://youtu.be/C6l30FUw8vM In this instalment of the 2019 Absa Insights Series, Superbalist co-CEO Luke Jedeikin discusses the ins and outs of programmatic marketing in a panel discussion led by Google’s Linah Maigurira. Video highlights: Through data and digital traffic, programmatic advertising can reveal a brand’s most valuable customers – and they might not fit the traditional definition or expectation. Programmatic Targeting is based on a consumer’s buying behaviour instead of traditional demographics. It is a reasonably cost-effective way of determining who your customers are and where you will see the highest returns on marketing efforts and spend. https://cib.absa.africa/wp-content/uploads/2020/07/file_example_MP3_700KB.mp3 Related Articles CONSUMER INSIGHTS Absa’s Merchant Spend Analytics: February 2025 Absa spend insights report reveals major consumer spending patterns in the face of economic transitions. Report highlights stabilising spending trends, digital commence growth, and the township economy's evolution. Read more CONSUMER INSIGHTS Absa’s Merchant Spend Analytics: January 2025 The January 2025 card transaction data, as anticipated, demonstrated a MTM decline, reflecting a post-festive season spending lull. Read more CONSUMER INSIGHTS Absa’s Merchant Spend Analytics: December 2024 We are pleased to share the latest Merchant Spend Analytics report, focusing on December card spending activity. Read more
