CONSUMER INSIGHTS | MARCH 2023 Reach prime position with influencer partnerships Absa | Corporate and Investment Banking > Insights and Events > Reach prime position with influencer partnerships SHARE Consume This, CGS Monthly: Volume 3, Mar 2023 Since 2006, influencer marketing has grown to a $21.1 billion industry in 2023. Figures such as these show that brands can’t ignore the purchasing power of these types of online marketing partnerships. With the latest edition of the Consume This newsletter, we put influencer marketing in the spotlight to provide research-based insights that guide you to leverage emerging trends and future-proof for potential challenges. In the newsletter, we explore this topic more in-depth with articles such as: Leveraging the power of influencer marketing in the beverages industry A “Prime” example of the power of influencer marketing? March 2023 Merchant Spend Analysis Discover how Prime Hydration enhanced the brand’s visibility in the highly competitive beverage industry through influencer marketing, from both a global and South African perspective. An analysis of the Prime launch provides location-specific insights that give an overview of what is happening in the real world through an innovative combination of new and disparate datasets. The newsletter is completed with the March 2023 Merchant Spend Analysis, which digs into the effect of inflation and interest rate hikes on consumer spending. Read the newsletter https://cib.absa.africa/wp-content/uploads/2020/07/file_example_MP3_700KB.mp3 Related Articles CONSUMER INSIGHTS Absa’s Merchant Spend Analytics: November 2024 While Black Friday 2024 marked a modest improvement over the previous year’s dismal performance, it fell short of the double-digit growth achieved in 2022. The post-payday boost contributed to a rise in overall card spending from 3% to 6% during Black Friday 2024, despite a slight softening in transaction volumes. Read more CONSUMER INSIGHTS Absa’s Merchant Spend Analytics: October 2024 Consume This, CGS Monthly: Volume 10. After a dip in September, card spending and transaction volumes rebounded strongly in October. This uptick can be attributed to factors such as the recent 2-pot retirement reform and overall economic improvement. This positive trend is particularly promising for this Black Friday, Cyber Monday and upcoming Festive Season. Read more CONSUMER INSIGHTS Absa’s Merchant Spend Analytics: October 2024 In an era of accelerated change, navigating the vast consumer goods and services landscape can be daunting. This newsletter forms part of a series of reports curated by industry experts, leveraging Absa internal and global data sources, as well as local research across the consumer goods and services sector to bring you the latest insights and trends. Read more
