CONSUMER INSIGHTS | 6 JUNE 2019 How to use data effectively when marketing Absa | Corporate and Investment Banking > Insights and Events > How to use data effectively when marketing SHARE Unpacking how to use data to target ideal customers In this instalment of the 2019 Absa Insights Series, Google SA’s Head of Industry Manager; Linah Maigurira explains how and why data is the present and future of marketing. Video highlights: Every time a consumer goes online they create a digital footprint. This content is used to create a user profile. Digital footprints enable a customer’s data to be tracked. Every brand has access to this data and can use it to psycho-graphically profile and target ideal customer profiles. Brands need to move away from an analogue form of marketing towards data-driven marketing. https://cib.absa.africa/wp-content/uploads/2020/07/file_example_MP3_700KB.mp3 Related Articles CONSUMER INSIGHTS 2021 Black Friday Resurgence: Here or Not? Black Friday 2021 appears to have surpassed the pitfalls of 2020 and become resurgent across all metrics. Videos Webinar: Changing consumer trends in a post COVID world Head of Research, Jeff Gable and Head of Consumer Goods and Services Sector, Isana Cordier share their insights into the changing consumer trends in a post COVID world. CONSUMER INSIGHTS Drivers of Consumer Trend From buying local to buying online, changing our behaviour has the ability to change CONSUMER INSIGHTS Black Friday taking consumers from bricks to bytes Isana Cordier provides consumer behavior data and insights on Black Friday and Cyber Monday for the unique year of 2020
