CONSUMER INSIGHTS | 6 JUNE 2019

How to use data effectively
when marketing

SHARE
Facebook
Twitter

Unpacking how to use data to target ideal customers

https://www.youtube.com/watch?v=Yu9w1FOyv38&feature=youtu.be

In this instalment of the 2019 Absa Insights Series, Google SA’s Head of Industry Manager; Linah Maigurira explains how and why data is the present and future of marketing.

Video highlights:

  • Every time a consumer goes online they create a digital footprint. This content is used to create a user profile.
  • Digital footprints enable a customer’s data to be tracked. Every brand has access to this data and can use it to psycho-graphically profile and target ideal customer profiles.
  • Brands need to move away from an analogue form of marketing towards data-driven marketing.

Related Articles

CONSUMER INSIGHTS

Understand retail’s Most Valuable Player: the customer

Navigating the vast consumer goods and services environment during a time of rapid change does not need to be daunting.

Podcasts

How The AfCFTA will enable digital trade

In this podcast, we explore the opportunities of the African Continental Free Trade Area’s protocol on digital trade. What will it mean for cross-border trade, and what do African businesses need to know?

Podcasts

The AfCFTA and Africa’s Existing Regional Economic Communities

Africa is a patchwork of independent and overlapping regional economic blocs. Rather than simplifying matters, the African Continental Free Trade Area adds an extra layer of complexity for businesses trading on the continent. In this podcast, we untangle the mess.