CONSUMER INSIGHTS | 6 JUNE 2019 How to use data effectively when marketing Absa | Corporate and Investment Banking > Insights and Events > How to use data effectively when marketing SHARE Unpacking how to use data to target ideal customers https://www.youtube.com/watch?v=Yu9w1FOyv38&feature=youtu.be In this instalment of the 2019 Absa Insights Series, Google SA’s Head of Industry Manager; Linah Maigurira explains how and why data is the present and future of marketing. Video highlights: Every time a consumer goes online they create a digital footprint. This content is used to create a user profile. Digital footprints enable a customer’s data to be tracked. Every brand has access to this data and can use it to psycho-graphically profile and target ideal customer profiles. Brands need to move away from an analogue form of marketing towards data-driven marketing. https://cib.absa.africa/wp-content/uploads/2020/07/file_example_MP3_700KB.mp3 Related Articles CONSUMER INSIGHTS Absa Merchant Spend Analytics Report: April 2025 The Merchant Spend Analytics Report for April 2025 noted a surprising decline in card transaction data for the month. In the wake of a robust performance in March, the month-to-month figures showed a 5% decline in card spending and a 7% decrease in transaction volume. Read more CONSUMER INSIGHTS Absa Merchant Spend Analytics Report: Q1 2025 The first quarter for 2025 revealed resilient card spending with remarkable month-to-month recoveries. While growth moderated on a year-to-date basis, consumer sentiment remained strong and stable. Read more CONSUMER INSIGHTS Absa’s Merchant Spend Analytics: February 2025 Absa spend insights report reveals major consumer spending patterns in the face of economic transitions. Report highlights stabilising spending trends, digital commence growth, and the township economy's evolution. Read more
