CONSUMER INSIGHTS | 6 JULY 2019

Digital footprints show retailers what shoppers are waiting to buy on Black Friday

Isana Cordier Author

Isana Cordier

Head: Consumer Goods and Services

SHARE

Isana Cordier unpacks the trends around Black Friday based on data

In this instalment of the 2019 Absa Insights Series, Isana Cordier, Head: Consumer Goods and Services, CIB Absa reveals what buying data and digital footprints tells us about how consumers in South Africa are spending on Black Friday.

Video highlights:

  • Absa has the largest card acquiring data in the market with more than 70% of the market share on POS (point of sale) machines, as well as card acquirer data.
  • In 2018, South African consumers spent R3 billion on Black Friday.
  • The last Friday of the month tends to be a large grocery shopping day. On Black Friday, big ticket items are purchased instead, revealing that consumers are saving for those items and to benefit from deals.
  • Two out of every three South Africans participated in Black Friday purchases.
Isana Cordier Author
Isana Cordier

Head: Consumer Goods and Services

Related Articles

CONSUMER INSIGHTS

Are retailers ready for the huge shift in consumer behaviour?

Amid constrained trading conditions, are retailers ignoring the fact that consumer behaviour is shifting?

CONSUMER TRENDS

Empowered with information, consumers are reshaping retail

Today’s consumer is highly connected and empowered with choices that they can access at the click of a button.

TEXTILE INDUSTRY INSIGHTS

Is the South African textile industry revival beginning?

A boost for the local textile industry could alleviate unemployment and add valuable skills to the market.

CONSUMER INSIGHTS

South Africa’s consumer sector has to adapt and re-invent to survive the new normal

Can the consumer goods and services sector re-invent and re-birth itself? Its survival might depend on it.