CONSUMER INSIGHTS | 6 JULY 2019 Digital footprints show retailers what shoppers are waiting to buy on Black Friday Absa | Corporate and Investment Banking > Insights and Events > Digital footprints show retailers what shoppers are waiting to buy on Black Friday Isana Cordier Head: Consumer Goods and Services SHARE Isana Cordier unpacks the trends around Black Friday based on data In this instalment of the 2019 Absa Insights Series, Isana Cordier, Head: Consumer Goods and Services, CIB Absa reveals what buying data and digital footprints tells us about how consumers in South Africa are spending on Black Friday. Video highlights: Absa has the largest card acquiring data in the market with more than 70% of the market share on POS (point of sale) machines, as well as card acquirer data. In 2018, South African consumers spent R3 billion on Black Friday. The last Friday of the month tends to be a large grocery shopping day. On Black Friday, big ticket items are purchased instead, revealing that consumers are saving for those items and to benefit from deals. Two out of every three South Africans participated in Black Friday purchases. Isana CordierHead: Consumer Goods and Services https://cib.absa.africa/wp-content/uploads/2020/07/file_example_MP3_700KB.mp3 Related Articles CONSUMER INSIGHTS The top consumer goods trends shaping Africa Consume This, CGS Monthly: Volume 2, Issue 4. The Consumer Goods and Services Sector has been navigating unprecedented change for the past two years. Read more CONSUMER INSIGHTS 2021 Black Friday Resurgence: Here or Not? Black Friday 2021 appears to have surpassed the pitfalls of 2020 and become resurgent across all metrics. Read more Videos Webinar: Changing consumer trends in a post COVID world Head of Research, Jeff Gable and Head of Consumer Goods and Services Sector, Isana Cordier share their insights into the changing consumer trends in a post COVID world.
