CONSUMER INSIGHTS | 6 JULY 2019 Digital footprints show retailers what shoppers are waiting to buy on Black Friday Absa | Corporate and Investment Banking > Insights and Events > Digital footprints show retailers what shoppers are waiting to buy on Black Friday Isana Cordier Head: Consumer Goods and Services SHARE Isana Cordier unpacks the trends around Black Friday based on data https://youtu.be/ROzfsQ1_VFQ In this instalment of the 2019 Absa Insights Series, Isana Cordier, Head: Consumer Goods and Services, CIB Absa reveals what buying data and digital footprints tells us about how consumers in South Africa are spending on Black Friday. Video highlights: Absa has the largest card acquiring data in the market with more than 70% of the market share on POS (point of sale) machines, as well as card acquirer data. In 2018, South African consumers spent R3 billion on Black Friday. The last Friday of the month tends to be a large grocery shopping day. On Black Friday, big ticket items are purchased instead, revealing that consumers are saving for those items and to benefit from deals. Two out of every three South Africans participated in Black Friday purchases. Isana CordierHead: Consumer Goods and Services https://cib.absa.africa/wp-content/uploads/2020/07/file_example_MP3_700KB.mp3 Related Articles CONSUMER INSIGHTS Absa Merchant Spend Analytics Report: Q1 2025 The first quarter for 2025 revealed resilient card spending with remarkable month-to-month recoveries. While growth moderated on a year-to-date basis, consumer sentiment remained strong and stable. Read more CONSUMER INSIGHTS Absa’s Merchant Spend Analytics: February 2025 Absa spend insights report reveals major consumer spending patterns in the face of economic transitions. Report highlights stabilising spending trends, digital commence growth, and the township economy's evolution. Read more CONSUMER INSIGHTS Absa’s Merchant Spend Analytics: January 2025 The January 2025 card transaction data, as anticipated, demonstrated a MTM decline, reflecting a post-festive season spending lull. Read more
