CONSUMER INSIGHTS | 6 JULY 2019 Digital footprints show retailers what shoppers are waiting to buy on Black Friday Absa | Corporate and Investment Banking > Insights and Events > Digital footprints show retailers what shoppers are waiting to buy on Black Friday Isana Cordier Head: Consumer Goods and Services SHARE Isana Cordier unpacks the trends around Black Friday based on data https://youtu.be/ROzfsQ1_VFQ In this instalment of the 2019 Absa Insights Series, Isana Cordier, Head: Consumer Goods and Services, CIB Absa reveals what buying data and digital footprints tells us about how consumers in South Africa are spending on Black Friday. Video highlights: Absa has the largest card acquiring data in the market with more than 70% of the market share on POS (point of sale) machines, as well as card acquirer data. In 2018, South African consumers spent R3 billion on Black Friday. The last Friday of the month tends to be a large grocery shopping day. On Black Friday, big ticket items are purchased instead, revealing that consumers are saving for those items and to benefit from deals. Two out of every three South Africans participated in Black Friday purchases. Isana CordierHead: Consumer Goods and Services https://cib.absa.africa/wp-content/uploads/2020/07/file_example_MP3_700KB.mp3 Related Articles Podcasts Africa Trade: Balancing Gains and Pains, Practical Realities and Support Balancing gains and pains: the on-the-ground realities and practical support. How do African businesses turn a trade vision into a profitable reality? This final, action-oriented episode focuses on the on-the-ground realities of AfCFTA implementation, addressing critical challenges and detailing the practical support available to businesses, particularly SMMEs. Podcasts Africa Trade: More Than Just Tariffs, Unlocking Opportunities More than just tariffs: unlocking opportunities in services and investment. Ready to move beyond borders? This episode dives deep into the African Continental Free Trade Area (AfCFTA), exploring the immense opportunities in services and investment that extend far beyond simple import tariff reductions over the next decade. Podcasts Navigating the New Africa Trade Deal Navigating the new trade deal. Ready to unlock a market of 1.3 billion people? This foundational episode of "Africa Trade Unlocked" is your essential guide to the African Continental Free Trade Area (AfCFTA), often hailed as the world's largest free trade area since the World Trade Organisation (WTO).
