CONSUMER INSIGHTS | 6 JULY 2019 Digital footprints show retailers what shoppers are waiting to buy on Black Friday Absa | Corporate and Investment Banking > Insights and Events > Digital footprints show retailers what shoppers are waiting to buy on Black Friday Isana Cordier Head: Consumer Goods and Services SHARE Isana Cordier unpacks the trends around Black Friday based on data https://youtu.be/ROzfsQ1_VFQ In this instalment of the 2019 Absa Insights Series, Isana Cordier, Head: Consumer Goods and Services, CIB Absa reveals what buying data and digital footprints tells us about how consumers in South Africa are spending on Black Friday. Video highlights: Absa has the largest card acquiring data in the market with more than 70% of the market share on POS (point of sale) machines, as well as card acquirer data. In 2018, South African consumers spent R3 billion on Black Friday. The last Friday of the month tends to be a large grocery shopping day. On Black Friday, big ticket items are purchased instead, revealing that consumers are saving for those items and to benefit from deals. Two out of every three South Africans participated in Black Friday purchases. Isana CordierHead: Consumer Goods and Services https://cib.absa.africa/wp-content/uploads/2020/07/file_example_MP3_700KB.mp3 Related Articles CONSUMER INSIGHTS Absa Merchant Spend Analytics Report: H1 2025 Absa Merchant Spend Analytics Report: June 2025- Consumer card spending remained volatile in June 2025, with most categories experiencing significant declines. Following a minor recovery in May, both card spending and transaction volumes decreased once more. Historically, June typically marks a downturn before a July rebound. Read more CONSUMER INSIGHTS Absa Merchant Spend Analytics Report: May 2025 Johannesburg, 29 July 2025 – The Absa Merchant Spend Analytics Report for May 2025 indicates a slight uptick in card activity, following April’s sharp decline. According to Absa’s internal data, card spending increased by 2% month-on-month (MTM), while transaction volumes climbed by 4%. Despite the 2% growth in card spending and 4% increase in transaction volumes, this growth remains below the prevailing inflation rate of 2.8%. Read more CONSUMER INSIGHTS Absa Merchant Spend Analytics Report: April 2025 The Merchant Spend Analytics Report for April 2025 noted a surprising decline in card transaction data for the month. In the wake of a robust performance in March, the month-to-month figures showed a 5% decline in card spending and a 7% decrease in transaction volume. Read more
