CONSUMER INSIGHTS | DECEMBER 2024

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Consume This, CGS Monthly: Volume 9

In an era of accelerated change, navigating the vast consumer goods and services landscape can be daunting. This newsletter forms part of a series of reports curated by industry experts, leveraging Absa internal and global data sources, as well as local research across the consumer goods and services sector to bring you the latest insights and trends.


Prepare to gain global and local insights that are shaping sectors from food, clothing, building and hardware to health and beauty.

 

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CONSUMER INSIGHTS

Absa Merchant Spend Analytics Report: May 2025

Johannesburg, 29 July 2025 – The Absa Merchant Spend Analytics Report for May 2025 indicates a slight uptick in card activity, following April’s sharp decline. According to Absa’s internal data, card spending increased by 2% month-on-month (MTM), while transaction volumes climbed by 4%. Despite the 2% growth in card spending and 4% increase in transaction volumes, this growth remains below the prevailing inflation rate of 2.8%.

CONSUMER INSIGHTS

Absa Merchant Spend Analytics Report: April 2025

The Merchant Spend Analytics Report for April 2025 noted a surprising decline in card transaction data for the month. In the wake of a robust performance in March, the month-to-month figures showed a 5% decline in card spending and a 7% decrease in transaction volume.

CONSUMER INSIGHTS

Absa Merchant Spend Analytics Report: Q1 2025

The first quarter for 2025 revealed resilient card spending with remarkable month-to-month recoveries. While growth moderated on a year-to-date basis, consumer sentiment remained strong and stable.