CONSUMER INSIGHTS | 6 JULY 2019

Absa Pocket Flow gives merchants a clear view of their customers

Isana Cordier Author

Isana Cordier

Head: Consumer Goods and Services

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Isana Cordier reveals the breadth of consumer data available to retailers.

In this instalment of the 2019 Absa Insights Series, Isana Cordier, Head: Consumer Goods and Services, CIB Absa unpacks how retailers can use data to increase their sales.

Video highlights:

  • Key consumer data can be obtained from card acquiring and card issuing data.
  • This level of transaction data gives retailers a much clearer view of the consumer segments they are attracting.
  • With the right data at hand, marketing initiatives can focus on specific segment groups to increase sales revenue.
Isana Cordier Author
Isana Cordier

Head: Consumer Goods and Services

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