CONSUMER INSIGHTS | 6 JULY 2019

Absa Pocket Flow gives
merchants a clear view of
their customers

Isana Cordier Author

Isana Cordier

Head: Consumer Goods and Services

SHARE
Facebook
Twitter

Isana Cordier reveals the breadth of consumer data available to retailers.

https://youtu.be/Pwkbzl__Iwo

In this instalment of the 2019 Absa Insights Series, Isana Cordier, Head: Consumer Goods and Services, CIB Absa unpacks how retailers can use data to increase their sales.

Video highlights:

  • Key consumer data can be obtained from card acquiring and card issuing data.
  • This level of transaction data gives retailers a much clearer view of the consumer segments they are attracting.
  • With the right data at hand, marketing initiatives can focus on specific segment groups to increase sales revenue.
Isana Cordier Author
Isana Cordier

Head: Consumer Goods and Services

Related Articles

CONSUMER INSIGHTS

Understand retail’s Most Valuable Player: the customer

Navigating the vast consumer goods and services environment during a time of rapid change does not need to be daunting.

Podcasts

How The AfCFTA will enable digital trade

In this podcast, we explore the opportunities of the African Continental Free Trade Area’s protocol on digital trade. What will it mean for cross-border trade, and what do African businesses need to know?

Podcasts

The AfCFTA and Africa’s Existing Regional Economic Communities

Africa is a patchwork of independent and overlapping regional economic blocs. Rather than simplifying matters, the African Continental Free Trade Area adds an extra layer of complexity for businesses trading on the continent. In this podcast, we untangle the mess.