CONSUMER INSIGHTS | 6 JULY 2019 Absa Pocket Flow gives merchants a clear view of their customers Absa | Corporate and Investment Banking > Insights and Events > Absa Pocket Flow gives merchants a clear view of their customers Isana Cordier Head: Consumer Goods and Services SHARE Isana Cordier reveals the breadth of consumer data available to retailers. In this instalment of the 2019 Absa Insights Series, Isana Cordier, Head: Consumer Goods and Services, CIB Absa unpacks how retailers can use data to increase their sales. Video highlights: Key consumer data can be obtained from card acquiring and card issuing data. This level of transaction data gives retailers a much clearer view of the consumer segments they are attracting. With the right data at hand, marketing initiatives can focus on specific segment groups to increase sales revenue. Isana CordierHead: Consumer Goods and Services https://cib.absa.africa/wp-content/uploads/2020/07/file_example_MP3_700KB.mp3 Related Articles CONSUMER INSIGHTS Drivers of Consumer Trend From buying local to buying online, changing our behaviour has the ability to change CONSUMER INSIGHTS Black Friday taking consumers from bricks to bytes Isana Cordier provides consumer behavior data and insights on Black Friday and Cyber Monday for the unique year of 2020 CONSUMER INSIGHTS Consumer goods sector: How the next 5 years may play out Covid-19 has changed the consumer goods sector. Some changes will reverse, but others are permanent and may even accelerate. CONSUMER INSIGHTS Covid-19 is shoving retail – and consumers – into the future Along with the pandemic, the future of the consumer goods sector has arrived with bang.