Head: Consumer Goods and Services
Isana Cordier reveals the breadth of consumer data available to retailers.
In this instalment of the 2019 Absa Insights Series, Isana Cordier, Head: Consumer Goods and Services, CIB Absa unpacks how retailers can use data to increase their sales.
- Key consumer data can be obtained from card acquiring and card issuing data.
- This level of transaction data gives retailers a much clearer view of the consumer segments they are attracting.
- With the right data at hand, marketing initiatives can focus on specific segment groups to increase sales revenue.