CONSUMER INSIGHTS | 6 JULY 2019 Absa Pocket Flow gives merchants a clear view of their customers Absa | Corporate and Investment Banking > Insights and Events > Absa Pocket Flow gives merchants a clear view of their customers Isana Cordier Head: Consumer Goods and Services SHARE Isana Cordier reveals the breadth of consumer data available to retailers. https://youtu.be/Pwkbzl__Iwo In this instalment of the 2019 Absa Insights Series, Isana Cordier, Head: Consumer Goods and Services, CIB Absa unpacks how retailers can use data to increase their sales. Video highlights: Key consumer data can be obtained from card acquiring and card issuing data. This level of transaction data gives retailers a much clearer view of the consumer segments they are attracting. With the right data at hand, marketing initiatives can focus on specific segment groups to increase sales revenue. Isana CordierHead: Consumer Goods and Services https://cib.absa.africa/wp-content/uploads/2020/07/file_example_MP3_700KB.mp3 Related Articles CONSUMER INSIGHTS Absa’s Merchant Spend Analytics: January 2025 The January 2025 card transaction data, as anticipated, demonstrated a MTM decline, reflecting a post-festive season spending lull. Read more CONSUMER INSIGHTS Absa’s Merchant Spend Analytics: December 2024 We are pleased to share the latest Merchant Spend Analytics report, focusing on December card spending activity. Read more CONSUMER INSIGHTS Absa’s Merchant Spend Analytics: November 2024 While Black Friday 2024 marked a modest improvement over the previous year’s dismal performance, it fell short of the double-digit growth achieved in 2022. The post-payday boost contributed to a rise in overall card spending from 3% to 6% during Black Friday 2024, despite a slight softening in transaction volumes. Read more
