CONSUMER INSIGHTS | 13 DECEMBER 2021 2021 Black Friday Resurgence: Here or Not? Download 2021 report Absa | Corporate and Investment Banking > Insights and Events > 2021 Black Friday Resurgence: Here or Not? SHARE Black Friday 2021 appears to have surpassed the pitfalls of 2020 and become resurgent across all metrics. To the casual eye, Black Friday 2021 appears to have surpassed the pitfalls of 2020 and become resurgent across all metrics. Growth across number of transactions, turnover and the number of cards used to transact- is all too clear. However when considering the ever-present threat the global pandemic poses; coupled with the looming threat of a new variant and fourth wave- Black Friday 2021 can be seen as rather subdued. Despite this and with retailers continuing to offer prolonged deals throughout the duration of November and early December 2021, spending has shown the adaptability and prudent nature of South African consumers as they continue to adopt digital payment channels that provide not only safety and security in the face of the pandemic, but as they change their spending behaviors in anticipation of turbulent times which might lie ahead. Absa Corporate Investment Bank · 2021 Black Friday Resurgence: Here or Not? https://cib.absa.africa/wp-content/uploads/2020/07/file_example_MP3_700KB.mp3 Related Articles Videos Webinar: Changing consumer trends in a post COVID world Head of Research, Jeff Gable and Head of Consumer Goods and Services Sector, Isana Cordier share their insights into the changing consumer trends in a post COVID world. CONSUMER INSIGHTS Drivers of Consumer Trend From buying local to buying online, changing our behaviour has the ability to change CONSUMER INSIGHTS Black Friday taking consumers from bricks to bytes Isana Cordier provides consumer behavior data and insights on Black Friday and Cyber Monday for the unique year of 2020 CONSUMER INSIGHTS Consumer goods sector: How the next 5 years may play out Covid-19 has changed the consumer goods sector. Some changes will reverse, but others are permanent and may even accelerate.