CONSUMER INSIGHTS | 13 DECEMBER 2021 2021 Black Friday Resurgence: Here or Not? Download 2021 report Absa | Corporate and Investment Banking > Insights and Events > 2021 Black Friday Resurgence: Here or Not? SHARE Black Friday 2021 appears to have surpassed the pitfalls of 2020 and become resurgent across all metrics. To the casual eye, Black Friday 2021 appears to have surpassed the pitfalls of 2020 and become resurgent across all metrics. Growth across number of transactions, turnover and the number of cards used to transact- is all too clear. However when considering the ever-present threat the global pandemic poses; coupled with the looming threat of a new variant and fourth wave- Black Friday 2021 can be seen as rather subdued. Despite this and with retailers continuing to offer prolonged deals throughout the duration of November and early December 2021, spending has shown the adaptability and prudent nature of South African consumers as they continue to adopt digital payment channels that provide not only safety and security in the face of the pandemic, but as they change their spending behaviors in anticipation of turbulent times which might lie ahead. Absa Corporate Investment Bank · 2021 Black Friday Resurgence: Here or Not? https://cib.absa.africa/wp-content/uploads/2020/07/file_example_MP3_700KB.mp3 Related Articles CONSUMER INSIGHTS Shopping pattern shifts in a post-pandemic world Consume This, CGS Monthly: Volume 2, Issue 9 and 10. In the latest edition of the Consume This newsletter, we once again delve into the interesting world of the consumer goods and services sector. Read more CONSUMER INSIGHTS Good news travels fast. Consumer insight travels faster Consume This, CGS Monthly: Volume 2, Issue 8. In this edition, we delve into why the Pick n Pay Group is looking to expand its on-demand delivery service with the Takealot Group. Read more CONSUMER INSIGHTS The evolution of China-Africa lending China has long recognised the investment potential of Africa, deepening its relationship with the Continent over the past two decades. By establishing itself as a crucial partner to Africa on trade, and as a substantial lender and investor, China has supported key projects, from infrastructure, ICT to agriculture. Read more