CONSUMER INSIGHTS | 13 DECEMBER 2021 2021 Black Friday Resurgence: Here or Not? Download 2021 report Absa | Corporate and Investment Banking > Insights and Events > 2021 Black Friday Resurgence: Here or Not? SHARE Black Friday 2021 appears to have surpassed the pitfalls of 2020 and become resurgent across all metrics. To the casual eye, Black Friday 2021 appears to have surpassed the pitfalls of 2020 and become resurgent across all metrics. Growth across number of transactions, turnover and the number of cards used to transact- is all too clear. However when considering the ever-present threat the global pandemic poses; coupled with the looming threat of a new variant and fourth wave- Black Friday 2021 can be seen as rather subdued. Despite this and with retailers continuing to offer prolonged deals throughout the duration of November and early December 2021, spending has shown the adaptability and prudent nature of South African consumers as they continue to adopt digital payment channels that provide not only safety and security in the face of the pandemic, but as they change their spending behaviors in anticipation of turbulent times which might lie ahead. Absa Corporate Investment Bank · 2021 Black Friday Resurgence: Here or Not? https://cib.absa.africa/wp-content/uploads/2020/07/file_example_MP3_700KB.mp3 Related Articles Podcasts How The AfCFTA will enable digital trade In this podcast, we explore the opportunities of the African Continental Free Trade Area’s protocol on digital trade. What will it mean for cross-border trade, and what do African businesses need to know? Podcasts The AfCFTA and Africa’s Existing Regional Economic Communities Africa is a patchwork of independent and overlapping regional economic blocs. Rather than simplifying matters, the African Continental Free Trade Area adds an extra layer of complexity for businesses trading on the continent. In this podcast, we untangle the mess. Podcasts What Does The AfCFTA Mean For Africa? The African Continental Free Trade Area is now active, bringing with it the promise of significantly easier intra-continental trade.
