CONSUMER INSIGHTS | 6 JUNE 2019 Targeting individual customers and predicting their future Absa | Corporate and Investment Banking > Insights and Events > Targeting individual customers and predicting their future SHARE Superbalist Co-CEO Luke Jedeikin reveals the future of targeted marketing https://youtu.be/C6l30FUw8vM In this instalment of the 2019 Absa Insights Series, Superbalist co-CEO Luke Jedeikin discusses the ins and outs of programmatic marketing in a panel discussion led by Google’s Linah Maigurira. Video highlights: Through data and digital traffic, programmatic advertising can reveal a brand’s most valuable customers – and they might not fit the traditional definition or expectation. Programmatic Targeting is based on a consumer’s buying behaviour instead of traditional demographics. It is a reasonably cost-effective way of determining who your customers are and where you will see the highest returns on marketing efforts and spend. https://cib.absa.africa/wp-content/uploads/2020/07/file_example_MP3_700KB.mp3 Related Articles CONSUMER INSIGHTS Understand retail’s Most Valuable Player: the customer Navigating the vast consumer goods and services environment during a time of rapid change does not need to be daunting. Read more Podcasts How The AfCFTA will enable digital trade In this podcast, we explore the opportunities of the African Continental Free Trade Area’s protocol on digital trade. What will it mean for cross-border trade, and what do African businesses need to know? Podcasts The AfCFTA and Africa’s Existing Regional Economic Communities Africa is a patchwork of independent and overlapping regional economic blocs. Rather than simplifying matters, the African Continental Free Trade Area adds an extra layer of complexity for businesses trading on the continent. In this podcast, we untangle the mess.
