CONSUMER INSIGHTS | 6 JULY 2019 Absa Pocket Flow gives merchants a clear view of their customers Absa | Corporate and Investment Banking > Insights and Events > Absa Pocket Flow gives merchants a clear view of their customers Isana Cordier Head: Consumer Goods and Services SHARE Isana Cordier reveals the breadth of consumer data available to retailers. In this instalment of the 2019 Absa Insights Series, Isana Cordier, Head: Consumer Goods and Services, CIB Absa unpacks how retailers can use data to increase their sales. Video highlights: Key consumer data can be obtained from card acquiring and card issuing data. This level of transaction data gives retailers a much clearer view of the consumer segments they are attracting. With the right data at hand, marketing initiatives can focus on specific segment groups to increase sales revenue. Isana CordierHead: Consumer Goods and Services https://cib.absa.africa/wp-content/uploads/2020/07/file_example_MP3_700KB.mp3 Related Articles Podcasts How The AfCFTA will enable digital trade In this podcast, we explore the opportunities of the African Continental Free Trade Area’s protocol on digital trade. What will it mean for cross-border trade, and what do African businesses need to know? Podcasts The AfCFTA and Africa’s Existing Regional Economic Communities Africa is a patchwork of independent and overlapping regional economic blocs. Rather than simplifying matters, the African Continental Free Trade Area adds an extra layer of complexity for businesses trading on the continent. In this podcast, we untangle the mess. Podcasts What Does The AfCFTA Mean For Africa? The African Continental Free Trade Area is now active, bringing with it the promise of significantly easier intra-continental trade.
