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CONSUMER INSIGHTS

Absa Merchant Spend Analytics Report :
H1 2025

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Card spending and transaction volumes experience an expected downturn.

Month-to-month (MTM):

Consumer card spending remained volatile in June 2025, with most categories experiencing significant declines. Following a minor recovery in May, both card spending and transaction volumes decreased once more. Historically, June typically marks a downturn before a July rebound.

Year-to-date (YTD):

Overall card activity year-to-date indicates a general slowdown, suggesting more cautious consumer behaviour or tighter household budgets. This is evidenced by a shift towards smaller transaction sizes, a trend that was also highlighted at the Absa Consumer Conference in Cape Town.

Key insights

In addition to unpacking category-level performance data, this month’s publication also explores the evolution of the gambling category and its impact on consumer behaviour.

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