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Our digital investment in growing business on the continent is a winning formula

Absa | Corporate and Investment Banking > Insights and Events > Our digital investment in growing business on the continent is a winning formula
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Absa CIB is celebrating our ‘Best Use of Data and Analytics for CX’ and ‘Outstanding Digital CX – Trade Finance Initiative’ wins at the 2024 Digital CX Awards. The 2024 Digital Banker CX Awards is the world’s only program dedicated to benchmarking innovation in Digital Customer Experience across the Financial Services sector.

Please join us in celebrating our wins at the 2024 Digital CX Awards. Absa CIB is honoured to have our innovative efforts recognised with the following awards:

  • Best Use of Data and Analytics for CX
  • Outstanding Digital CX – Trade Finance Initiative

The Digital CX Awards is the world’s only program dedicated to recognising and benchmarking innovation in Digital Customer Experience across the Financial Services sector. The program exists to assess the ever-changing need of customers in the digital economy, together with the ability of financial services organisations to create new business models through the lens of FinTech.

Absa CIB continually strives to provide innovative solutions to support the growth of our clients’ businesses. In particular, the Outstanding Digital CX - Trade Finance Initiative award was in recognition of changing the story of doing business on the continent, with an impressive 94% of high transacting clients who contribute 80% of the volumes on the Trade Management Online platform, being digitally active across Pan Africa.

The Best Use of Data and Analytics for CX award was in recognition of our Cash Management solution, “IgniteBot: Transforming Product Development,” by leveraging the data insights and client feedback sourced through IgniteBot, product development teams are able to incrementally modify the product proposition and client experience to meet client needs.

For more information please email

Lolan Moodley for Cash Management Solutions
Luwellen Swartz for Trade Finance and Working Capital solutions

 

We are committed to creating innovative banking solutions that empower our clients’ stories and their chapters of success.

Your story matters. Absa

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