Our digital investment in growing business on the continent is a winning formula Absa | Corporate and Investment Banking > Insights and Events > Our digital investment in growing business on the continent is a winning formula SHARE Absa CIB is celebrating our ‘Best Use of Data and Analytics for CX’ and ‘Outstanding Digital CX – Trade Finance Initiative’ wins at the 2024 Digital CX Awards. The 2024 Digital Banker CX Awards is the world’s only program dedicated to benchmarking innovation in Digital Customer Experience across the Financial Services sector. Please join us in celebrating our wins at the 2024 Digital CX Awards. Absa CIB is honoured to have our innovative efforts recognised with the following awards: Best Use of Data and Analytics for CX Outstanding Digital CX – Trade Finance Initiative The Digital CX Awards is the world’s only program dedicated to recognising and benchmarking innovation in Digital Customer Experience across the Financial Services sector. The program exists to assess the ever-changing need of customers in the digital economy, together with the ability of financial services organisations to create new business models through the lens of FinTech. Absa CIB continually strives to provide innovative solutions to support the growth of our clients’ businesses. In particular, the Outstanding Digital CX - Trade Finance Initiative award was in recognition of changing the story of doing business on the continent, with an impressive 94% of high transacting clients who contribute 80% of the volumes on the Trade Management Online platform, being digitally active across Pan Africa. The Best Use of Data and Analytics for CX award was in recognition of our Cash Management solution, “IgniteBot: Transforming Product Development,” by leveraging the data insights and client feedback sourced through IgniteBot, product development teams are able to incrementally modify the product proposition and client experience to meet client needs. For more information please email Lolan Moodley for Cash Management Solutions Luwellen Swartz for Trade Finance and Working Capital solutions We are committed to creating innovative banking solutions that empower our clients’ stories and their chapters of success. Your story matters. Absa https://cib.absa.africa/wp-content/uploads/2020/07/file_example_MP3_700KB.mp3 Related Articles RISK MANAGEMENT Your Guide to Stablecoins: From Volatile Markets to Strategic Treasury Tools in Africa African corporate treasurers and bank liquidity managers know all too well the delicate and daily balancing act of managing cash in an unpredictable environment. One day the local currency is sliding, the next day a cross-border payment is in transit. Read more RISK MANAGEMENT Africa Blockchain Report 2025: Blockchain’s Multifaceted Role in Economic Development The newest blockchain activity across Africa is highlighting the dynamism of this technology, with use cases emerging that demonstrate exciting new developmental opportunities beyond its crypto transaction roots. As South Africa prepares to host the first G20 summit in Africa, a key theme set to be discussed throughout both the B20 (Business20) and G20 task teams is inclusive digital development. Read more RISK MANAGEMENT Building a Resilient and Intelligent African Trade Ecosystem Jessica Gounden, Head of Trade and Working Capital Operations (Pan Africa) at Absa CIB, examines how Absa’s digitisation strategy is transforming trade in Africa by embedding automation, control and AI-driven risk management into its operations, while placing the client at the heart of this transformation Read more