CONSUMER INSIGHTS | DECEMBER 2024 Absa’s Merchant Spend Analytics: November 2024 Absa | Corporate and Investment Banking > Insights and Events > Absa’s Merchant Spend Analytics: November 2024 SHARE Consume This, CGS Monthly: Volume 11 While Black Friday 2024 marked a modest improvement over the previous year’s dismal performance, it fell short of the double-digit growth achieved in 2022. The post-payday boost contributed to a rise in overall card spending from 3% to 6% during Black Friday 2024, despite a slight softening in transaction volumes. This report provides a detailed breakdown of category performance, key trends, observations, and a day-by-day analysis of the Black Friday weekend. Black Friday performance made a slight rebound compared to Black Friday 2023. Card spending: Black Friday 2024: +6% ( Black Friday 2023: +3%) Transaction volume: Black Friday 2024: +6% ( Black Friday 2023: +6%) Day-by-day breakdown: Friday: Card spending: Friday 2024: +7% ( Friday 2023: -7%) Transaction volume: Black Friday 2024: +13% ( Friday 2023: -4%) Saturday: Card spending: Saturday 2024: +3% ( Saturday 2023: +8%) Transaction volume: Saturday 2024: +4% ( Saturday 2023: +12%) Sunday: Card spending: Sunday 2024: +10% ( Sunday 2023: +8%) Transaction volume: Sunday 2024: +7% ( Sunday 2023: +13%) Cyber Monday: Card spending: Cyber Monday 2024: +3% ( Cyber Monday 2023: +13%) Transaction volume: Cyber Monday 2024: +16% ( Cyber Monday 2023: -2%) Download latest Absa Merchant Spend Analytics Report https://cib.absa.africa/wp-content/uploads/2020/07/file_example_MP3_700KB.mp3 Related Articles Podcasts Africa Trade: Balancing Gains and Pains, Practical Realities and Support Balancing gains and pains: the on-the-ground realities and practical support. How do African businesses turn a trade vision into a profitable reality? This final, action-oriented episode focuses on the on-the-ground realities of AfCFTA implementation, addressing critical challenges and detailing the practical support available to businesses, particularly SMMEs. Podcasts Africa Trade: More Than Just Tariffs, Unlocking Opportunities More than just tariffs: unlocking opportunities in services and investment. Ready to move beyond borders? This episode dives deep into the African Continental Free Trade Area (AfCFTA), exploring the immense opportunities in services and investment that extend far beyond simple import tariff reductions over the next decade. Podcasts Navigating the New Africa Trade Deal Navigating the new trade deal. Ready to unlock a market of 1.3 billion people? This foundational episode of "Africa Trade Unlocked" is your essential guide to the African Continental Free Trade Area (AfCFTA), often hailed as the world's largest free trade area since the World Trade Organisation (WTO).
