CONSUMER INSIGHTS | DECEMBER 2024 Absa’s Merchant Spend Analytics: November 2024 Absa | Corporate and Investment Banking > Insights and Events > Absa’s Merchant Spend Analytics: November 2024 SHARE Consume This, CGS Monthly: Volume 11 While Black Friday 2024 marked a modest improvement over the previous year’s dismal performance, it fell short of the double-digit growth achieved in 2022. The post-payday boost contributed to a rise in overall card spending from 3% to 6% during Black Friday 2024, despite a slight softening in transaction volumes. This report provides a detailed breakdown of category performance, key trends, observations, and a day-by-day analysis of the Black Friday weekend. Black Friday performance made a slight rebound compared to Black Friday 2023. Card spending: Black Friday 2024: +6% ( Black Friday 2023: +3%) Transaction volume: Black Friday 2024: +6% ( Black Friday 2023: +6%) Day-by-day breakdown: Friday: Card spending: Friday 2024: +7% ( Friday 2023: -7%) Transaction volume: Black Friday 2024: +13% ( Friday 2023: -4%) Saturday: Card spending: Saturday 2024: +3% ( Saturday 2023: +8%) Transaction volume: Saturday 2024: +4% ( Saturday 2023: +12%) Sunday: Card spending: Sunday 2024: +10% ( Sunday 2023: +8%) Transaction volume: Sunday 2024: +7% ( Sunday 2023: +13%) Cyber Monday: Card spending: Cyber Monday 2024: +3% ( Cyber Monday 2023: +13%) Transaction volume: Cyber Monday 2024: +16% ( Cyber Monday 2023: -2%) Download latest Absa Merchant Spend Analytics Report https://cib.absa.africa/wp-content/uploads/2020/07/file_example_MP3_700KB.mp3 Related Articles CONSUMER INSIGHTS Absa Merchant Spend Analytics Report: May 2025 Johannesburg, 29 July 2025 – The Absa Merchant Spend Analytics Report for May 2025 indicates a slight uptick in card activity, following April’s sharp decline. According to Absa’s internal data, card spending increased by 2% month-on-month (MTM), while transaction volumes climbed by 4%. Despite the 2% growth in card spending and 4% increase in transaction volumes, this growth remains below the prevailing inflation rate of 2.8%. Read more CONSUMER INSIGHTS Absa Merchant Spend Analytics Report: April 2025 The Merchant Spend Analytics Report for April 2025 noted a surprising decline in card transaction data for the month. In the wake of a robust performance in March, the month-to-month figures showed a 5% decline in card spending and a 7% decrease in transaction volume. Read more CONSUMER INSIGHTS Absa Merchant Spend Analytics Report: Q1 2025 The first quarter for 2025 revealed resilient card spending with remarkable month-to-month recoveries. While growth moderated on a year-to-date basis, consumer sentiment remained strong and stable. Read more
