CONSUMER INSIGHTS | APRIL 2025

Absa Merchant Spend Analytics: February 2025

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Absa spend insights report reveals major consumer spending patterns in the face of economic transitions.

Report highlights stabilising spending trends, digital commence growth, and the township economy's evolution.

The Absa Merchant Spend Analytics Report for February 2025 shows a general decline in card spending across most categories, reducing overall card spending and transaction volumes. However, this drop has slowed compared to the card spending decline experienced in January 2025. Amid ongoing economic uncertainty, the report highlights major trends in card spending patterns, shedding light on consumer adaption strategies, the continued rise of online shopping, and the evolving township economy.

Key insights

With the South African Reserve Bank (SARB) maintaining inteest rates in March, economic uncertainty remains a top priority in consumer habits. Growing price consciousness among South African shoppers continues to reshape retail and compels films to rethink price, loyalty programmes, and consumer engagement programmes.

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