CONSUMER INSIGHTS | APRIL 2025 Absa Merchant Spend Analytics: February 2025 Absa | Corporate and Investment Banking > Insights and Events > Absa’s Merchant Spend Analytics: February 2025 SHARE Absa spend insights report reveals major consumer spending patterns in the face of economic transitions. Report highlights stabilising spending trends, digital commence growth, and the township economy's evolution. The Absa Merchant Spend Analytics Report for February 2025 shows a general decline in card spending across most categories, reducing overall card spending and transaction volumes. However, this drop has slowed compared to the card spending decline experienced in January 2025. Amid ongoing economic uncertainty, the report highlights major trends in card spending patterns, shedding light on consumer adaption strategies, the continued rise of online shopping, and the evolving township economy. Key insights Your browser does not support the video tag. With the South African Reserve Bank (SARB) maintaining inteest rates in March, economic uncertainty remains a top priority in consumer habits. Growing price consciousness among South African shoppers continues to reshape retail and compels films to rethink price, loyalty programmes, and consumer engagement programmes. Download latest Absa Merchant Spend Analytics Report Access latest Press Release https://cib.absa.africa/wp-content/uploads/2020/07/file_example_MP3_700KB.mp3 Related Articles CONSUMER INSIGHTS Absa Merchant Spend Analytics Report: Q1 2025 The first quarter for 2025 revealed resilient card spending with remarkable month-to-month recoveries. While growth moderated on a year-to-date basis, consumer sentiment remained strong and stable. Read more CONSUMER INSIGHTS Absa’s Merchant Spend Analytics: January 2025 The January 2025 card transaction data, as anticipated, demonstrated a MTM decline, reflecting a post-festive season spending lull. Read more CONSUMER INSIGHTS Absa’s Merchant Spend Analytics: December 2024 We are pleased to share the latest Merchant Spend Analytics report, focusing on December card spending activity. Read more
