CONSUMER INSIGHTS | MARCH 2024 Absa’s Merchant Spend Analytics: December 2024 Absa | Corporate and Investment Banking > Insights and Events > Absa’s Merchant Spend Analytics: December 2024 SHARE Consume This, CGS Monthly: Volume 12 We are pleased to share the latest Merchant Spend Analytics report, focusing on December card spending activity. December 2024 marked a significant milestone for retail card spending, achieving the highest levels of both card spending and transaction volumes for the entire year. Furthermore, it was the first time in 2024 card spending and transaction volumes experienced three consecutive months of increase. This achievement underscores the substantial influence of the fourth quarter in driving retail activity. The report also delves into an analysis of card spending across various categories, providing valuable insights into consumer behaviour and spending patterns. Download latest Absa Merchant Spend Analytics Report https://cib.absa.africa/wp-content/uploads/2020/07/file_example_MP3_700KB.mp3 Related Articles CONSUMER INSIGHTS Absa’s Merchant Spend Analytics: November 2024 While Black Friday 2024 marked a modest improvement over the previous year’s dismal performance, it fell short of the double-digit growth achieved in 2022. The post-payday boost contributed to a rise in overall card spending from 3% to 6% during Black Friday 2024, despite a slight softening in transaction volumes. Read more CONSUMER INSIGHTS Absa’s Merchant Spend Analytics: October 2024 Consume This, CGS Monthly: Volume 10. After a dip in September, card spending and transaction volumes rebounded strongly in October. This uptick can be attributed to factors such as the recent 2-pot retirement reform and overall economic improvement. This positive trend is particularly promising for this Black Friday, Cyber Monday and upcoming Festive Season. Read more CONSUMER INSIGHTS Absa’s Merchant Spend Analytics: October 2024 In an era of accelerated change, navigating the vast consumer goods and services landscape can be daunting. This newsletter forms part of a series of reports curated by industry experts, leveraging Absa internal and global data sources, as well as local research across the consumer goods and services sector to bring you the latest insights and trends. Read more
