Absa’s Merchant Spend Analytics: December 2024

We are pleased to share the latest Merchant Spend Analytics report, focusing on December card spending activity.

December 2024 marked a significant milestone for retail card spending, achieving the highest levels of both card spending and transaction volumes for the entire year. Furthermore, it was the first time in 2024 card spending and transaction volumes experienced three consecutive months of increase. This achievement underscores the substantial influence of the fourth quarter in driving retail activity.

The report also delves into an analysis of card spending across various categories, providing valuable insights into consumer behaviour and spending patterns.