CONSUMER INSIGHTS | 6 JULY 2019 Absa Pocket Flow gives merchants a clear view of their customers Absa | Corporate and Investment Banking > Insights and Events > Absa Pocket Flow gives merchants a clear view of their customers Isana Cordier Head: Consumer Goods and Services SHARE Isana Cordier reveals the breadth of consumer data available to retailers. https://youtu.be/Pwkbzl__Iwo In this instalment of the 2019 Absa Insights Series, Isana Cordier, Head: Consumer Goods and Services, CIB Absa unpacks how retailers can use data to increase their sales. Video highlights: Key consumer data can be obtained from card acquiring and card issuing data. This level of transaction data gives retailers a much clearer view of the consumer segments they are attracting. With the right data at hand, marketing initiatives can focus on specific segment groups to increase sales revenue. Isana CordierHead: Consumer Goods and Services https://cib.absa.africa/wp-content/uploads/2020/07/file_example_MP3_700KB.mp3 Related Articles CONSUMER INSIGHTS Absa’s Merchant Spend Analytics: February 2025 Absa spend insights report reveals major consumer spending patterns in the face of economic transitions. Report highlights stabilising spending trends, digital commence growth, and the township economy's evolution. Read more CONSUMER INSIGHTS Absa’s Merchant Spend Analytics: January 2025 The January 2025 card transaction data, as anticipated, demonstrated a MTM decline, reflecting a post-festive season spending lull. Read more CONSUMER INSIGHTS Absa’s Merchant Spend Analytics: December 2024 We are pleased to share the latest Merchant Spend Analytics report, focusing on December card spending activity. Read more
