CONSUMER INSIGHTS | MAY 2025

Absa Merchant Spend Analytics Report :
Q1 2025

Absa | Corporate and Investment Banking > Insights and Events > Absa Merchant Spend Analytics Report: Q1 2025
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Absa spend insights report reveals a rebound after a slow start to the year.

Consumer insights, sharper than ever.

The first quarter for 2025 revealed resilient card spending with remarkable month-to-month recoveries. While growth moderated on a year-to-date basis, consumer sentiment remained strong and stable. Online card spending continued its double-digit growth, driven primarily by the Food and Home & Garden categories. In-store spending faced a year-over-year decline. Debit cards remained the dominant payment method, with credit card usage steadily rising.

Key insights

These insights highlight the crucial need to enhance online engagement, adapt to evolving consumer behaviours, and strengthen payment infrastructure. Stay ahead of the curve by leveraging these valuable insights to drive value and impact in the coming months.

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