Row rect Shape Decorative svg added to bottom CONSUMER INSIGHTS Absa Merchant Spend Analytics Report : H1 2025 Absa | Corporate and Investment Banking > Insights and Events > Absa Merchant Spend Analytics Report: H1 2025 SHARE Card spending and transaction volumes experience an expected downturn. Month-to-month (MTM): Consumer card spending remained volatile in June 2025, with most categories experiencing significant declines. Following a minor recovery in May, both card spending and transaction volumes decreased once more. Historically, June typically marks a downturn before a July rebound. Year-to-date (YTD): Overall card activity year-to-date indicates a general slowdown, suggesting more cautious consumer behaviour or tighter household budgets. This is evidenced by a shift towards smaller transaction sizes, a trend that was also highlighted at the Absa Consumer Conference in Cape Town. Key insights Your browser does not support the video tag. In addition to unpacking category-level performance data, this month’s publication also explores the evolution of the gambling category and its impact on consumer behaviour. Download the latest Report Access latest Press Release https://cib.absa.africa/wp-content/uploads/2020/07/file_example_MP3_700KB.mp3 Related Articles CONSUMER INSIGHTS Absa Merchant Spend Analytics Report: December 2025 We are pleased to share the December 2025 edition of Absa’s Merchant Spend Analytics, which provides a view of festive season spending patterns and year‑end consumer behaviour. Read more CONSUMER INSIGHTS Absa Merchant Spend Analytics Report: October 2025 After September’s subdued activity, October’s Merchant Spend Analytics Report reflects a measured but meaningful rebound. Card spending increased by 4%, while transaction volumes rose 2%, supported by the highest average ticket value recorded this year. This steady improvement reinforces Q4’s reputation as retail’s stabilising force, offering early signs of renewed confidence. Read more CONSUMER INSIGHTS Absa Merchant Spend Analytics Report: August 2025 Card spending fluctuates amid retailer campaigns and consumer caution. Card spending remained volatile, with August recording a 4.2% decline following a strong rebound in July. This fluctuation is largely driven by seasonal sales and targeted retailer campaigns. Read more
