Row rect Shape Decorative svg added to bottom Trade Tech Europe 2026 | Amsterdam Engineered for how Africa trades Absa | Corporate and Investment Banking > Insights and Events > TradeTech Europe 2026 Amsterdam Trade Tech Europe 2026 TradeTech Europe brings together senior leaders from across the institutional equity trading ecosystem, including buy-side traders and trading technologists, to explore the innovations shaping the future of equity markets. As a proud sponsor of TradeTech Europe 2026, the event gives an opportunity to connect global investors to African markets through Absa’s trading technology, insights and expertise designed for how the African continent trades. Our Pan-African approach, combined with deep market understanding, enables us to support clients navigating increasingly complex, fast-evolving trading environments. At TradeTech Europe 2026, key conversations will focus on: Modernising the buy-side tech stack through cloud, AI and next-gen data architecture. Evolving liquidity dynamics and new execution strategies. ETF innovation and the impact of active ETFs and options-based strategies. Redesigning the trading desk to meet increasing scale, complexity and cost pressures. We look forward to engaging conversations and sharing how Absa can be your electronic trading partner across the African continent and help you explore tailored solutions built around your strategy. Whether you're looking to expand into African markets, optimise your trading efficiency, or explore new opportunities, we invite you to connect with us. That’s how we are invested in your story. Visit our stand or Contact us directly Merlin Rajah Chris Edwards Cameron Ashton Brian Kourie Merlin Rajah, Head: Equities Electronic Product, talks about the importance of attending the Trade Tech Europe Conference. Meet the team We’re committed to creating partnerships to unlock and grow sustainable trading opportunities across the continent and globally. Quintus Kilbourn Head: Equities Chris Edwards Head: Prime Services, Index & ETF Merlin Rajah Head: Equities Electronic Product Cameron Ashton Head: Electronic Product Strategy Sarshnee Pather Prime Services: Client Coverage William Lynch Senior Specialist Trader, Absa Global Markets UK Rufaro Mapanda Head: Equities Trading Ruth Seema Equities Electronic Trader Lethabo Mokoena Junior Electronic Sales Trader Related Articles Unlocking your organisation’s potential with insight and sustainable solutions RISK MANAGEMENT South Africa is high on the list for Global HFT Firms High-Frequency Trading Firms Eye South Africa: What’s Driving the Shift? So, what exactly are High-Frequency Trading (HFT) firms, and why have they become critical to today’s financial ecosystem? Read more FINTECH Africa’s Tech Sector is Powering Up in 2025 Even in the harshest environments, growth can flourish in unexpected ways. While there was little that could be deemed positive during the early days of the pandemic, for Africa’s tech ecosystem, this challenging period unexpectedly spurred extraordinary development. Read more TELECOMS INSIGHTS How technology is weaving African markets into the global fabric Merlin Rajah, Head of Equities Electronic Product at Absa CIB believes that technological integration is key to allowing the world to access Africa’s trading market – helping to break down barriers to entry and unlock important investment opportunities. Read more TELECOMS INSIGHTS Driving a Sustainable Digital Revolution For Africa’s tomorrow Sub-Saharan Africa stands at the brink of a digital revolution, where telecommunications and technology are poised to be the driving forces behind sustainable socio-economic development. With a youthful population and vast economic opportunities, the region is embracing digital transformation as a pathway to inclusive growth and prosperity. Read more TELECOMS INSIGHTS The quiet technology revolution in South African trading Merlin Rajah, Head of Equities Electronic Product at Absa Corporate and Investment Banking believes that South Africa is the most exciting emerging market for electronic trading right now – as he explains the vital connection between the right tech and international investment. Read more TELECOMS INSIGHTS How telecommunication companies are using technology in agriculture and healthcare in Africa Connected phones can save lives and secure food. Prasanna Nana provides her thoughts on how telecommunication companies are aiding the Agriculture and Healthcare sector in Africa. Read more Download our Electronic Trading brochure Unlocking your potential with insight and sustainable solutions. Electronic Trading Brochure 2025 Download Brochure Electronic Trading Brochure 2024 Download Brochure
