The top consumer goods
trends shaping Africa

The Consumer Goods and Services Sector has been navigating unprecedented change for the past two years. From keeping up with digital retail trends to a pandemic that turned the world upside down, and consumer spending behaviour is continually shifting and evolving.

The Consume This Newsletter/ Infographic highlights these changing priorities as well as emerging patterns that could shape retail and retail-related sectors going forward.  Customers and consumers are not only becoming increasingly more aware of their own health and wellness, they’re making sustainable lifestyle choices and this filters right down to the supply chain.

Stay current with key insights into the Consumer Goods and Services Sector. In this Issue, we discuss:

• Conscious Consumerism: Famous Brands and Lexi’s Healthy Eatery
• April Merchant Spend Analysis
• Retail Footfall and Online Activity
• Across the Border: Ghana and Kenya