CONSUMER INSIGHTS | 22 JULY 2022 The top consumer goods trends shaping Africa Absa | Corporate and Investment Banking > Insights and Events > The top consumer goods trends shaping Africa SHARE Consume This, CGS Monthly Newsletter: Volume 2, Issue 4 The Consumer Goods and Services Sector has been navigating unprecedented change for the past two years. From keeping up with digital retail trends to a pandemic that turned the world upside down, and consumer spending behaviour is continually shifting and evolving. The Consume This Newsletter/ Infographic highlights these changing priorities as well as emerging patterns that could shape retail and retail-related sectors going forward. Customers and consumers are not only becoming increasingly more aware of their own health and wellness, they’re making sustainable lifestyle choices and this filters right down to the supply chain. Stay current with key insights into the Consumer Goods and Services Sector. In this Issue, we discuss: Conscious Consumerism: Famous Brands and Lexi’s Healthy Eatery April Merchant Spend Analysis Retail Footfall and Online Activity Across the Border: Ghana and Kenya Click here to grow your knowledge https://cib.absa.africa/wp-content/uploads/2020/07/file_example_MP3_700KB.mp3 Related Articles CONSUMER INSIGHTS Absa Merchant Spend Analytics Report: May 2025 Johannesburg, 29 July 2025 – The Absa Merchant Spend Analytics Report for May 2025 indicates a slight uptick in card activity, following April’s sharp decline. According to Absa’s internal data, card spending increased by 2% month-on-month (MTM), while transaction volumes climbed by 4%. Despite the 2% growth in card spending and 4% increase in transaction volumes, this growth remains below the prevailing inflation rate of 2.8%. Read more CONSUMER INSIGHTS Absa Merchant Spend Analytics Report: April 2025 The Merchant Spend Analytics Report for April 2025 noted a surprising decline in card transaction data for the month. In the wake of a robust performance in March, the month-to-month figures showed a 5% decline in card spending and a 7% decrease in transaction volume. Read more CONSUMER INSIGHTS Absa Merchant Spend Analytics Report: Q1 2025 The first quarter for 2025 revealed resilient card spending with remarkable month-to-month recoveries. While growth moderated on a year-to-date basis, consumer sentiment remained strong and stable. Read more