CONSUMER INSIGHTS | 22 JULY 2022

The top consumer goods
trends shaping Africa

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Consume This, CGS Monthly Newsletter: Volume 2, Issue 4

The Consumer Goods and Services Sector has been navigating unprecedented change for the past two years. From keeping up with digital retail trends to a pandemic that turned the world upside down, and consumer spending behaviour is continually shifting and evolving.

The Consume This Newsletter/ Infographic highlights these changing priorities as well as emerging patterns that could shape retail and retail-related sectors going forward.  Customers and consumers are not only becoming increasingly more aware of their own health and wellness, they’re making sustainable lifestyle choices and this filters right down to the supply chain.

Stay current with key insights into the Consumer Goods and Services Sector. In this Issue, we discuss:

  • Conscious Consumerism: Famous Brands and Lexi’s Healthy Eatery
  • April Merchant Spend Analysis
  • Retail Footfall and Online Activity
  • Across the Border: Ghana and Kenya

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Absa’s Merchant Spend Analytics: November 2024

While Black Friday 2024 marked a modest improvement over the previous year’s dismal performance, it fell short of the double-digit growth achieved in 2022. The post-payday boost contributed to a rise in overall card spending from 3% to 6% during Black Friday 2024, despite a slight softening in transaction volumes.

CONSUMER INSIGHTS

Absa’s Merchant Spend Analytics: October 2024

Consume This, CGS Monthly: Volume 10. After a dip in September, card spending and transaction volumes rebounded strongly in October. This uptick can be attributed to factors such as the recent 2-pot retirement reform and overall economic improvement. This positive trend is particularly promising  for this Black Friday, Cyber Monday and upcoming Festive Season.

CONSUMER INSIGHTS

Absa’s Merchant Spend Analytics: October 2024

In an era of accelerated change, navigating the vast consumer goods and services landscape can be daunting. This newsletter forms part of a series of reports curated by industry experts, leveraging Absa internal and global data sources, as well as local research across the consumer goods and services sector to bring you the latest insights and trends.