Digitisation represents a
brave new world with
infinite promise

Even in the harshest environments, growth can flourish in unexpected ways. While there was little that could be deemed positive during the early days of the pandemic, for Africa’s tech ecosystem, this challenging period unexpectedly spurred extraordinary development.

Merlin Rajah, Head of Equities Electronic Product at Absa CIB believes that technological integration is key to allowing the world to access Africa’s trading market – helping to break down barriers to entry and unlock important investment opportunities.

Sub-Saharan Africa stands at the brink of a digital revolution, where telecommunications and technology are poised to be the driving forces behind sustainable socio-economic development. With a youthful population and vast economic opportunities, the region is embracing digital transformation as a pathway to inclusive growth and prosperity.