CONSUMER INSIGHTS | 8 NOVEMBER 2022

Data-driven insights in
a consumer-led world

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Consume This, CGS Monthly: Volume 2, Issue 7

This month we’re unpacking some of the details behind Walmart’s plans to buy out minority shareholders Massmart. If finalised, the deal could see an inflow of direct foreign investment to the value of R6.4 billion, signalling a positive vote in confidence in the South African economy.The second annual Township Economy report has been released, and we explore some of the findings, like cash still being king and if the internet and eCommerce is having an impact. Other topics we’re looking at in Volume 2, Issue 7 include:

  •  July Merchant Spend Analysis
  • Further unpacking the township economy
  • Across the border: Ghana and Kenya

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CONSUMER INSIGHTS

Absa Merchant Spend Analytics Report: May 2025

Johannesburg, 29 July 2025 – The Absa Merchant Spend Analytics Report for May 2025 indicates a slight uptick in card activity, following April’s sharp decline. According to Absa’s internal data, card spending increased by 2% month-on-month (MTM), while transaction volumes climbed by 4%. Despite the 2% growth in card spending and 4% increase in transaction volumes, this growth remains below the prevailing inflation rate of 2.8%.

CONSUMER INSIGHTS

Absa Merchant Spend Analytics Report: April 2025

The Merchant Spend Analytics Report for April 2025 noted a surprising decline in card transaction data for the month. In the wake of a robust performance in March, the month-to-month figures showed a 5% decline in card spending and a 7% decrease in transaction volume.

CONSUMER INSIGHTS

Absa Merchant Spend Analytics Report: Q1 2025

The first quarter for 2025 revealed resilient card spending with remarkable month-to-month recoveries. While growth moderated on a year-to-date basis, consumer sentiment remained strong and stable.