ABSA INSIGHTS SERIES | 30 OCTOBER 2020
Covid-19 is shoving retail – and consumers - into the future
Isana Cordier provides consumer behavior data and insights on Black Friday and Cyber Monday for the unique year of 2020
Covid-19 has changed the consumer goods sector. Some changes will reverse, but others are permanent and may even accelerate.
Consumer spending is holding up, but behaviour has changed – perhaps permanently, especially the move online.
The pandemic has hastened much-needed consolidation and made clear the value of bringing supply chains closer to home.