CONSUMER GOODS AND SERVICES
The Cautious but
Optimistic Black
Friday
SECTOR EXPERTISE
A healthy return to economic reform. This is what 2022’s Black Friday indicated to South African consumers and businesses.
To unpack the reasons for this cautious yet optimistic projection, the Black Friday Report 2022 delves into the significant indicators and record-high improvements in spending patterns before and on Black Friday such as volume growth, turnover and number of cards used in transactions.
Within the broader context of interest rate adjustments, persistent load-shedding, and economic after-effects of the global pandemic, this report provides a deep and valuable analysis of the consumer landscape. Combined with geo-specific insights into spending patterns by region, retailers can gain valuable and actionable insights to capitalise on for months ahead.