CONSUMER INSIGHTS | 18 SEPTEMBER 2020 Using data to understand the consumer of the future Absa | Corporate and Investment Banking > Industry > Consumer Goods and Services Isana Cordier Head: Consumer Goods and Services SHARE Isana Cordier provides a view on the power of data in understanding the consumer of the future. As we…

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Programmatic Targeting the future of targeted marketing

CONSUMER INSIGHTS | 6 JUNE 2019 Targeting individual customers and predicting their future Absa | Corporate and Investment Banking > Industry > Consumer Goods and Services Absa CIB Admin SHARE Superbalist Co-CEO Luke Jedeikin reveals the future of targeted marketing In this instalment of the 2019 Absa Insights Series, Superbalist co-CEO Luke Jedeikin discusses the…

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EVENTS | 7 AUGUST 2020 The 2020 Absa Consumer Conference goes virtual Absa | Corporate and Investment Banking > Industry > Consumer Goods and Services Absa CIB Admin SHARE Addressing Africa’s consumer environment in a COVID-19 world is critical. Absa will unpack key focus areas in live webcasts between June 2020 and the end of…

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TEXTILE INDUSTRY INSIGHTS | 30 JUNE 2019 Is the South African textile industry revival beginning? Absa | Corporate and Investment Banking > Industry > Consumer Goods and Services Isana Cordier Head: Consumer Goods and Services SHARE A boost for the local textile industry could alleviate unemployment and add valuable skills to the market. As a…

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How retailers can use data to increase sales

CONSUMER INSIGHTS | 6 JULY 2019 Absa Pocket Flow gives merchants a clear view of their customers Absa | Corporate and Investment Banking > Industry > Consumer Goods and Services Isana Cordier Head: Consumer Goods and Services SHARE Isana Cordier reveals the breadth of consumer data available to retailers. In this instalment of the 2019…

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Why data is the present and future of marketing for retail

CONSUMER INSIGHTS | 6 JUNE 2019 How to use data effectively when marketing Absa | Corporate and Investment Banking > Industry > Consumer Goods and Services Absa CIB Admin SHARE Unpacking how to use data to target ideal customers In this instalment of the 2019 Absa Insights Series, Google SA’s Head of Industry Manager; Linah…

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RETAIL TRENDS | 01 APRIL 2019 Are retailers ready for the huge shift in consumer behaviour? Absa | Corporate and Investment Banking > Industry > Consumer Goods and Services Isana Cordier Head: Consumer Goods and Services SHARE Amid constrained trading conditions, are retailers ignoring the fact that consumer behaviour is shifting? With the festive season…

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CONSUMER INSIGHTS | 15 FEBRUARY 2019 Empowered with information, consumers are reshaping retail Absa | Corporate and Investment Banking > Industry > Consumer Goods and Services Isana Cordier Head: Consumer Goods and Services SHARE Today’s consumer is highly connected and empowered with choices that they can access at the click of a button. Consumer-facing companies,…

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